Good Research

Public Relations needs good research about the relevance, cost and value of Public Relations tactics.

Using Blogs as a corporate tactic, bearing in minds that this is part of a wider strategy, needs good advice and research and Joe Wikert's recent post alerted me to the work of Dr. Nora Ganim Barnes of the University of Massachusetts Dartmouth recently published this report about blogging and what it entails.

Picture: Fusion Advertising