The disintermediator

Google is seeking to take the pay-per-click model it refined for text ads and apply the approach to video.

This takes television advertising and puts it on the web in style. Bye Bye TV as we know it.

Google video ads first appear on Web pages as static screenshots in small television-screen like boxes. Only when a consumer clicks on the screen does the ad begin running inside the box - instead of jumping off the page as many video ads do - giving users control over how much or how little they view.