Cutting the C * * p

So here is a 'modern day' social media press release. But you need software to get to the story. Its all too confusing.

The software reduced the page of 'blurb' to this:

News about SHIFT Communications: "SHIFT Communications believes that journalists and bloggers are now fully adapted to using the World Wide Web for research purposes. The "“Social Media Press Release"” merely facilitates their research by using the latest tools (social bookmarking, RSS, etc.) to provide background data, context and on-going updates to clients'’ news.

Sorta to the point don't you think?

Try it for yourself and see.