"The concept of organisations with values that extend from physical assets, intellectual property, process, know-how, knowledge brand and reputation attributes is understood as being part of the value of companies. Stakeholder relationships are intangible assets and there is a significant body of opinion that identifies intangible assets as a major driver in the global economy, corporate survival and success. There is a pivotal management role in relationship management which is the lever by which value from intangibles is optimised.
The paper describes how, for companies in the twenty-first century, the creation of value increasingly depends on intangible assets such as knowledge, systems, data, intellectual property, brands and relationships. This opens up a new area of public relations practice whereby public relations managers take responsibility for the creation of value through relationships throughout organisations.
Title: Relationships are the core value for organisations: A practitioner perspective.
Author David Phillips
Journal: Corporate Communications: An International Journal
ISSN: 1356-3289 Year: 2006 Volume: 11 Issue: 1 Page: - 42 DOI: 10.1108/13563280610643534
Publisher: Emerald Group Publishing Limited
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