Engaging stakeholder

To make money, companies have to find new ways of engaging stakeholder. New research by Colin Williams suggests this is becomming an imperative.

A recurring assumption across the social sciences is that non-commodified work has been increasingly replaced by the commodified sphere in which goods and services are produced and delivered for monetary exchange by capitalist firms for profit-motivated purposes. The purpose of his paper is to evaluate this thesis critically.

Analyzing the extent of commodified and non-commodified work in the advanced economies, the commodified sphere is shown to be far from hegemonic and, if anything, to have receded rather than penetrated deeper during the last four decades. This is here explained in terms of both the existence of resistance cultures to market-ism and the contradictions inherent in the structural shift towards commodification.

The outcome is a call to transcend the representation of commodified work as victorious, all-powerful and hegemonic, and for greater discussion of the feasibility of, and possibilities for, alternative futures beyond a commodified world."

First, Identify and quantify significance of stakeholders, of course!

Source:
Title: Beyond the market: representing work in advanced economies
Author(s): Colin C. Williams
Journal: International Journal of Social Economics
ISSN: 0306-8293
Year: 2006 Volume: 33 Issue: 4 Page: - 297

Picture: Stakeholders