Monday, October 10, 2005

All change in PR

If the ammount of published pages continues to decline at the current rate, traditional media relations will have 30% fewer editorial pages in print publications inside 5 years.

What will PR people do then?

2 comments:

  1. Anonymous4:15 pm

    We will have to take our trade online. There is no doubt in my mind that, in the not so near future, PR practitioners will have to concentrate more on the Internet than what they do at present. While readership of hard-copy publications decrease, online readership and advertising continues to increase.

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  2. Thanks Stephen
    I agree in part. There are a so many people employed in the 'hector up a hack factories' that this will either be a big learning curve or big layoffs. Its an issue for PR.

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