Thursday, September 22, 2011

Six years later, we are talking about value

I was watching Derek Halpern talk about blog posts on YouTube and he suggested re-visiting old posts. I did.
The oldest talked about valuing relationships.

Here it is:



We have moved on. In six years, we have some better views:


Now, of course we are getting closer to having a form of ROI which I outlined in June.

In this instance, I did propose a form of valuation that would be effective for all types of PR and which would provide a value for public relations. We do have tools that can help with this approach and that would be useful.

So now who is going to work on creating some real (Open Source) facilities for the PR industry to share to be able to measure its effects?