(comment from David Phillips - left)Intellectual Property: Valuation, Exploitation, and Infringement Damages By Gordon V. Smith, Russell L. Parr Is a $195 surprise. The cover says: “This book is designed to simplify the process of attaching a dollar amount to intangible assets, be it for licensing, mergers and acquisitions, loan collateral, or investment purposes.” Which just goes to show that, without valuing relationships (the biggest asset that a company can have), the $ value is worth zip. The book is tangible enough.
We really DO have to put Relationship Management into this kind of unthinking comment.
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