Sunday, July 17, 2005

Intangible Thinking

(comment from David Phillips - left)

Intellectual Property: Valuation, Exploitation, and Infringement Damages By Gordon V. Smith, Russell L. Parr Is a $195 surprise. The cover says: “This book is designed to simplify the process of attaching a dollar amount to intangible assets, be it for licensing, mergers and acquisitions, loan collateral, or investment purposes.” Which just goes to show that, without valuing relationships (the biggest asset that a company can have), the $ value is worth zip. The book is tangible enough.

We really DO have to put Relationship Management into this kind of unthinking comment.