Friday, November 03, 2006

MTV gets social media

Brand Republic is reporting that MTV Networks is continuing the fightback against emerging social media youth entertainment brands like MySpace and YouTube.

It strategy include a series of acquisitions of community and gaming sites. These include NeoPets, a virtual pet website; GameTrailers, which previews and rates new computer games; and the network of US college newspapers Y2M.

It has also bought Quizilla, a community website popular with bloggers.