Wednesday, October 04, 2006

yahoo paid for search on mobiles

Yahoo! has started a beta trial of paid-for search results on its mobile internet service in the UK and US.

The launch, starting with a group of just under 100 advertisers, forms part of the portal’s plan to extend pay per click services to mobiles.

Both it and Google, which has not yet provided advertising on its mobile search service, are in a race to attract mobile users through partnerships with operators.