Financial PR has to solve this problem

For financial PR there is a real problem with material information notes Andy Lark.

In a blog entry on Monday, Schwartz ponders why public companies like his must issue paper-based press releases or stage "anachronistic" telephonic conference calls every time they want to reveal information considered material to their financial performance.

There has to be a better way and the XBRL evolution with XPRL has to resolve this issue.