What sort of thing can your PR consultancy do beside write press releases and organise events? Can I suggest looking at how football clubs are showing you the way with the portfolio you need.
EVERTON Football Club has reappointed new media company Rippleffect as its online partner in a five-year deal worth a six-figure sum, reports Cheshire Online .
The Premier League club has long been associated with online innovation, and recently became the first UK football club to produce its own dedicated podcast.
Here we see a broad based application of new media. A plan that can be adopted for a range of PR applications.
The new website offers Everton's global fan base massive amounts of exclusive downloadable and interactive content - in addition to the now-established news feeds and Everton TV - and a subscription based-video on demand TV service that has seen a 250% increase in subscriptions since launch.