Thursday, September 28, 2006

The PR consultancy social media portfolio

What sort of thing can your PR consultancy do beside write press releases and organise events? Can I suggest looking at how football clubs are showing you the way with the portfolio you need.

EVERTON Football Club has reappointed new media company Rippleffect as its online partner in a five-year deal worth a six-figure sum, reports Cheshire Online .

The Premier League club has long been associated with online innovation, and recently became the first UK football club to produce its own dedicated podcast.

Here we see a broad based application of new media. A plan that can be adopted for a range of PR applications.

Check out Everton Mobile, Everton RSS feeds, Everton blogs, Everton TV and lots of other applications.

The new website offers Everton's global fan base massive amounts of exclusive downloadable and interactive content - in addition to the now-established news feeds and Everton TV - and a subscription based-video on demand TV service that has seen a 250% increase in subscriptions since launch.