New Media Release case study

Dan McGinn provides a case study of the use of the New Media Release. It is interesting reading.

So last week my firm sent out a press release for the Chevy Super Bowl College Ad Challenge. We used the Social Media Press Release template developed by Todd Defren and Shift Communications. We looked at as many examples as we could find. I have to say that Chevrolet was very open about doing this and a traditional press release was sent out at the same time.