Wednesday, July 05, 2006

Counting the online readers of B2B media

How important is monitoring Internet versions of online publications? How important is the Internet to B2B PR practitioners?

Well, and it is a sign of the times, business-to-business publications are to have combined print and digital edition circulation ABCs figures in the next auditing period.

The ABC Council reached the decision after consultation with the ABC Business Press Specialist Committee and follows the move in June 2004 where publishers could include digital editions on separate certificates from their print figure.

What this means is that stories submitted to B2B publications need to be Search Engine Optimised, online monitoring is essential, levering value from on-line coverage is the next step to provide that muti-touch, multi media experience.

Perhaps there is more about this to help practitioners deal with it here? Or maybe not!

Picture: IAB