Here is a case of activism that really caught the public imagination and which put some backbone into both the government and legislature.
Yesterday, The Boston Globe reports how this young man has created a considerable backlash and the story continues.
While we see Mega Corps in deep trouble over minority activities on a daily basis, a young man has shown them the way.
From this case study, it is not too difficult to identify the methodological approach.
In this case the landscaping was more social than scientific but testing opinion and building a community, moving from the virtual to the real world and building a community (including a media community) is out of the text book.