Wednesday, June 14, 2006

Nielsen BuzzMetrics supply evaluation data

BuzzMetrics announced today that it is providing TechRepublic weekly data from its index of online consumer discussions about products and services for one of the site's most popular services, the Peer Product Reviews.

The data are culled from millions of public comments, reviews and opinions from thousands of consumer forums, discussions, Usenet groups and blogs, and are automatically structured into two charts that are integrated into the TechRepublic reviews -- the "Buzz Score" and "Slant Score."

The "Buzz Score" measures the volume of online consumer discussion, based on the number of consumer-generated posts in blogs, Internet forums, online discussions and Usenet newsgroups, about each product reviewed. The "Slant Score" tracks the percentage of positive posts for each product among online discussions. Each chart is featured along with commentary from TechRepublic's members, as well as links to discussions, whitepapers and articles about each product.

Nielsen BuzzMetrics' publisher market applications provide data that can be used by advertisers to make informed decisions about when and where to advertise and by media companies interested in the added dimension of consumer-generated media and "buzz." The applications also include category- and issue-specific blog data from the company's search engine and analysis portal.