Tuesday, June 27, 2006

Blogs Improved Credibility

For BA and Cadbury, here is the news....

New Communications Review report that Cymfony has reported preliminary findings from its survey, Corporate Blogs: Best Practices, which it is has been conducting in partnership with Porter Novelli, According to the early findings, 78% of businesses say their blogs have met their initial goals, citing increased media coverage, improved credibility, increased website traffic and lead generation. Fifty-nine percent of respondents said they started blogs because they felt a need to participate in the medium, while 41% were addressing a specific need. And despite their success, 65% feel they don't get enough interaction on their blog.

The discussion in For Immediate Release covered the point rather well, I thought.

And just to aid practitioners who seek to plan for crisis, the Alison Clark issues management chart is available here:

Picture: Tansport Cafe