Transparent Politics

Corporate transparency, and Internet agency came together for an American politician last week. He lost.
It is an example of how a person (or corporation) can create values that are positively damaging.

PR 3.0 makes it quite clear that in any relationship values are exchanged. In building relationships one offers tokens with values that can be appreciated by the other party.

Here we see an offer of a photograph implying endorsement of his tale of being in Iraq and working for an end to the confrontation.

These are values designed to build a relationship with voters that included a photograph of the politician in Iraq.

A token to demonstrate values inherent in the politician. Internet agency, quickly found that the photo was of a Turkish street (a very long way from Iraq). All those positive values have now turned negative.

Picture: Canvassing for a vote