Wednesday, November 22, 2006

Enterprise blogging tools

Automattic, the company behind Wordpress, has announced a partnership with RSS platform provider KnowNow to extend its publishing tools to the enterprise market.

The two companies have developed KnowNow WordPress Enterprise Edition, a blog platform for businesses which will be in direct competition with Six Apart’s Movable Type.

The platform will include Automattic's spam solution Akismet and a stats package, and will be marketed by KnowNow to its base of enterprise customers.

Monday, November 20, 2006

Remember when

I have been looking back at the early days of the Internet and came across the early citations still held about Usenet posting in Google Groups.
Today they seem quaint:
----- 11 May 1981 Oldest Usenet article in the Google Groups Archive
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-------- May 1981 First mention of Microsoft
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-------- Jun 1981 A logical map of Usenet when it was still small

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-------- Jun 1981 First mention of Microsoft MS-DOS
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-------- Aug 1981 First review of the IBM-PC
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-------- Oct 1981 TCP/IP Digest #1
First mention of Microsoft!

Who remembers the debate between Word Perfect and Word. It was a big issue when we were all decisding which standards we are going to use (and I remember the pain moving to Word)

Newspapers send bloggers to comment on Ashes

Manchester Evening News blogger Graham Hardcastle flew out to Brisbane on Friday and will be filing regular reports for the paper from Australia. As England attempt to get through the Ashes series without suffering any more injuries (and who knows, maybe actually retain the damn urn as well) Graham will be reporting for the paper and he'll also be sharing his thoughts in his own blog on this site.

Perhaps it is now time for PR people to have a list of media bloggers.

Important news

Cricket fans will be able to watch video highlights of the Ashes tests at the end of play every day on the internet.

BBC Sport will show 10 minutes of the best moments of every day of each Ashes test.

Saturday, November 18, 2006

Monitoring video coverage

Eric Schonfield has noted a new PR service that allows PR people to monitor video on the web (e.g. YouTube posts). He also notes some mashup opportunities too.

Teens rule the web

Joel has this snipit: if website A has 700 incoming links from 700 different websites and website B has 700 incoming links, all of them from various pages on MySpace, website B will be ranked higher in Google's search results.

Social bookmarking

TRhank you Barry for the widget to add the social bookmarking boxes below and to Joel for finding him. This is on Blogger beta so it was a bit of a fiddle but works ok.

The end of Knitting as we know it

Well, you know... that jumble of wires behind your desk. The power for the wifi connections, the camara power cable, the phone charger... knitting behind the desk.
It could all just go away according to BBC reports.
Imagine... full .... no batteries... mobile.

Mobile Moguls Mashup

What happens if you bolt on services and charge for it.
Customers leave in droves.
3G technology was seen as just such an opportunity by the cell phone companies . No one played. It cost a fortune.

Now

At last

Beeb tells us 3 says it is going to make the mobile internet more interesting.

It is launching a partnership with internet firms including Skype, Google and eBay.

The promise is that users will be able to make free internet phone calls, watch their home television on their phone and tap into their home computers on the move.

The price for all these services will be a flat-rate monthly fee.

What took so long guys?

Now we can run some serious integrated (mashup) PR campiagns.

The way we are

I am not in the habit of 'lifting' big blocks of content from other blogs or newspapers. I would rather the source speak for itself. But I am going to steal a big chunk of John Naughton's contribution to the Society of Editors conference reproduced online at the Observer.

Today's 21-year-olds were born in 1985. The internet was two years old in January that year, and Nintendo launched 'Super Mario Brothers', the first blockbuster game. When they were going to primary school in 1990, Tim Berners-Lee was busy inventing the world wide web. The first SMS message was sent in 1992, when these kids were seven. Amazon and eBay launched in 1995. Hotmail was launched in 1996, when they were heading towards secondary school.

Around that time, pay-as-you-go mobile phone tariffs arrived, enabling teenagers to have phones, and the first instant messaging services appeared. Google launched in 1998, just as they were becoming teenagers. Napster and Blogger.com launched in 1999 when they were doing GCSEs. Wikipedia and the iPod appeared in 2001. Early social networking services appeared in 2002 when they were doing A-levels. Skype launched in 2003, as they were heading for university, and YouTube launched in 2005, as they were heading toward graduation...

...Now look round the average British newsroom. How many hacks have a Flickr account or a MySpace profile? How many sub-editors have ever uploaded a video to YouTube? How many editors have used BitTorrent? (How many know what BitTorrent is?).


I think he is a trifle harsh. OK, so the new Telegraph facility is a trifle poky for the journalists and the BBC is buying video clips from local newspapers. The key is that the publishers are now beginning to see that content is only king when the king serves his people.. Hidden behind some walled garden the best that can be expected is a peasants revolt.

Now look at the PR courses offered by the CIPR, Universities and training organisations. There is scant recognition of the real channels for communication and an obsession with gaining admission to the walled garden.

Copy wrong - a report for (PM in waiting) Gordo

Silicon.com's Tim Ferguson writes that some copyright laws are as much as 300 years old and their legal interpretation means consumers who copy CDs and DVDs in order to transfer them to their iPods or equivalent media players are breaking the law.

Kay Withers, who researched and compiled a report for the Institute for Public Policy Research
told silicon.com this is a "key immediate issue for consumers" as "IP law affects absolutely everyone". She added that copyright law needs to be updated to come in line with public preferences for the way media is consumed.

The recommendations are aimed at a review of intellectual property which was set up by the Chancellor of the Exchequer, Gordon Brown, last year and is due to report its findings in next week.

There is a great case for significant lostening of control. Very little copyright material has any value. Mostly it is a vehicle for creating value. A new legal structure that recognised copyright as the vehicle for creating value would be a big step forward.

OK - you have to listen to Luke Armour

Its just too good. A sendup for all FIR listeners to laugh at for weeks.

This is a really great case study if you want to explain Internet Agency.

Number 10

Number 10 launched the scheme to allow people to petition Prime Minister Tony Blair online, saying it encourages more campaigners than "ever before".

The most popular "e-petition" so far is one calling for the repeal of the 2004 Hunting Act reports the BBC.

PR Strategy needed when using social media

When The Carphone Warehouse boss Charles Dunstone started his corporate blog earlier this year, he was hailed as a cutting-edge chief executive; a man prepared to open up the inner workings of his company to the wider world and willing to communicate directly with his customers, writed Fiona Walsh at the Guardian.

She continues:


But that was April, when Britain's biggest mobile phones retailer was riding high on a wave of favourable publicity about its "free" TalkTalk broadband offer.

Scroll forward a few months and the web is full of tales of "My TalkTalk Hell" as the group struggles to cope with the demand it so badly under-estimated, leaving thousands of customers angry and frustrated.

So what did Dunstone do at the height of the crisis? He simply stopped blogging for two and a half month. His post this Monday largely consists of an apology for his lengthy absence and a reassurance that the broadband supply problems are being worked out.

According to online marketing and communications consultant Debbie Weil, author of The Corporate Blogging Book, Dunstone committed the worst mistake a blogger can make: to start a blog and then abandon it, whether through lack of time or lack of inspiration.

"It makes you look lame," says Weil. "It's important to post regular entries, even if it's only a few lines. An absence of more than two or three weeks is an eternity in the blogosphere."

Which is why using social media needs a Public Relations strategy in place before it is used.

Pearson write a book using a wiki

Pearson the publisher is going to have a crack at writing a business book using a wiki and an online community dedicated to churning it out.

The book called "We Are Smarter Than Me" will look at how businesses can use online communities, consumer-generated media such as blogs, and other Web content to help in their marketing, pricing, research and service.

According to the Wall Street Journal, the project is being controlled through the WeAreSmarter.org web site. Chapter headings and a few starter pages were penned to direct the project. The big idea is that the community writes the information and provides more anecdotes.


Not the first but interesting to see a big publisher using social media.

AIM 6.0

AOL has launched AIM 6.0, an enhanced version of its instant messaging service. As one of the most used IM services this is a channel that is important in Public Relations and features offering deeper integration with the ISP's social networking needs to be noted.

AIM 6.0 offers a mobile dashboard to forward instant messages to users' mobile phones, and an expanded Buddy List which can now hold up to 1,000 contacts.

Automatic tagging

Every person who has digital photos faces the problem of forgetting valuable information about people or objects captured on an image. Moreover, as the number of images grows, an ability to quickly find the desired image becomes crucial. Now you can annotate individual elements or parts of the image. Its a really handy idea for tagging photos in social media. It is something PR people need to be able to manage large photo libraries and tag them for use on the web.

Users can place easy-to-hide annotation tags directly on a picture in order to describe specific objects. Each tag can have an arbitrary location and contain a free text capturing the names of the people, links to Web sites or other images, explanations, translations of inscriptions, and more. The tags can be hidden in a click of a button so the original view is never spoiled.

As images are annotated, FotoTagger lets users easily find people or objects by their names or other text typed in the tags across piles of digital pictures.

To let users share annotation with an image wherever it goes, annotation tags are embedded in an ordinary JPEG file meaning the image content description always stays with the image itself. Users can publish tagged photos to Blogger.com, LiveJournal, as well as to their own Web sites, Flickr and other social media.

More information from www.phototagger.com.

Citizen web - an issue for PR

IT Pro had this story this week.

Home-made videos, songs, blogs and other user-generated content will eventually exceed the amount of professionally produced web-based content, claims a senior Google executive.

Asked if the volume of home-produced entertainment and information could overtake the amount of professional content, Nikesh Arora, European head of the internet search engine said: "Of course. Definitely."

This will mean that PR people will have to be 'involved' with the creators of such content.

Is there a pint in it?

Will Sturgeon reports on what we really think about personal authentication and security issues - is there a pint in it.

Although opposition to biometrics - the authentication of the individual based on factors such as iris or fingerprint recognition - remains strong, support appears to be growing as long as there is a tangible benefit for the average man and woman on the street.

And perhaps the most average activity of all - going into the local pub for a pint – is one area where biometrics could find a more welcoming constituency, according to the results of a silicon.com poll.

For PR's in events management, this is an opportunity... no more checking people in at events - just look into thier eyes.

UK sans-zunes

Some corporate speak is just not believable.

Microsoft says it has no firm plans to launch the 'iPod killer' Zune digital media player anywhere outside of the US following its official release later this month.

Zune will go head-to-head with Apple's iPod when it goes on sale in the US from 14 November, and comments from the darkside this week claimed the device would not hit the UK until late 2007 or early 2008.

With half the US population ready to trade in their iPods for Zunes I can't imagine Microsoft waiting for another competitor to grab the action.

Meantime PR should be gearing up to offer stuff on the new platform.