Blogs are a spin doctor's worst nightmare come true - and then some. It would be understandable if political parties regarded them as uncontrolled, uncontrollable and sometimes downright troublesome. But if they did, they would be missing a huge opportunity to market their message without the filter of mainstream media reportage and comment. The political party that can harness blogs to its cause is the one that will win the internet campaigning war.
Socialtext, one of the business-flavoured blogs/wikis has just put out a new beta. If you've been turned off by its geekiness, take another look. It's nice.
he has written about it over on the Information World Review blog.
Rule #1: If you have a site, you want more traffic.
Rule #2: You don't have enough money to buy as much traffic as you need.
Rule #3: You've already made your site as compelling as you know how to.
The answers are revealing.
The Walt Disney Company has remained faithful in its commitment to producing unparalleled entertainment experiences based on its rich legacy of quality creative content and exceptional storytelling.A cynic might say: Yup - its all exceptional storytelling.
Assume that the vast majority won't ever mention it (NB. the propensity to not mention a product it is directly proportional to the influence of the blogger)Not to mention finding time to even open the package.
"We will launch the new newsroom on October 1," Mr Barber told MediaGuardian.co.uk.
The FT Methode production system allows print and online stories to be edited off the same platform.Other newspapers are following the Financial Times' integration plans.
The Daily Telegraph has moved its City section into its multimedia complex in Victoria and hopes all of the Daily Telegraph and Sunday Telegraph to be in place by the end of October.
The Times has moved its online business staff into its print business section.
...when you make the newspaper comics page. Here's today's FoxTrot Well done Chris Anderson.
Global publishers, fearing that Web search engines such as Google are encroaching on their ability to generate revenue, plan to launch an automated system for granting permission on how to use their content, I glean from ITPro.
Of course, this is a quick way to commit suicide.Buoyed by a Belgian court ruling this week that Google was infringing on the copyright of French and German language newspapers by reproducing article snippets in search results, the publishers said on Friday they plan to start testing the service before the end of the year.
"This industry-wide initiative positively answers the growing frustration of publishers, who continue to invest heavily in generating content for online dissemination and use," said Gavin O'Reilly, chairman of the World Association of Newspapers, which is spearheading the initiative.
Looking for information on PR events and training? Want exclusive previews of CIPR events? Interested in getting PR tips from top practitioners and trainers? You've come to the right place!
activevents is a new site from the CIPR training and events team. We'll be announcing all our events here, with the latest additions to our programmes as they are confirmed. You'll also find tips on a range of PR hot topics, taster information from many of our conferences and workshops, and news and reviews after the events. Plus we'll be giving you the chance to take a peek into some of our sessions when we publish information live from the front row of selected events – more details on this to follow.
They want to make and star in them too says Marc Cieslak of the BBC.
According to Cieslak, Google's Patrick Walker believes a number of factors are coming together at the moment to facilitate this.
"First of all there is an incredible amount of bandwidth available. People have broadband at home so the speed is much faster than ever before," he says.
"Couple that with really easy tools of production from a basic webcam and being able to record that, to filming something and plugging your camera into a PC and doing some basic editing. Also storage cost has come down considerably."
This offers a range of PR opportunities.
First of course, this is a great way to share information about your organisation and its 'actors'. It offers sponsorship opportunities to people who make 'home made TV'. There are opportunities to re-purpose and redistribute relevant content from the existing services and all this content can be transferred from the computer to cell phone to handheld to iPod. It is then available to all employees to use and show to clients and friends in offices pubs and even in shops.
It's official. The domainers have taken over the asylum. Next week, a new social network/ virtual world called Weblo will launch where members can buy digital real estate (including cities and states), manage celebrity fan pages, and own Weblo domains (that only exist within the social network). Each piece of real estate is tied to an actual property in the real world—Buckingham Palace, the Taj Mahal, your house. CEO Rocky Mirza came by my office today to explain:The concept is very simple. We are recreating this world on the Internet. Weblo is a virtual world that gives people a second chance on something they missed before. It is social networking with commerce.
Anyone can buy and sell any building (they go for $1 to $2 each to start), or people can buy entire cities or states (New York City will be $300 or $400, and all of California wil go for $50,000). Mirza reports:
One guy has already sent in $25,000 to buy Ontario. We have three or four people waiting to purchase NY. Our first-day goal was to do $100,000. That is already done.
Its amazing what people will spend money on. Is this a competitor for Second Life?
