Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Thursday, October 20, 2011

Dear Chief Executive

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http://bit.ly/q1JNTG  The internet is contributing 7.9% to the UK economy this year, about £11 billion. This is up 10% since last ye...
Wednesday, June 15, 2011

Return on Values

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Yesterday, I began to  look at ROI in a slightly different way and Philip Sheldrake and Tim Marklein  maintained the argument for staying ...
Monday, January 10, 2011

Online PR delivering sales

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In research for Google, Boston Consulting revealed that the UK ecommerce sector is worth £60 billion and is growing at the rate of £6 billio...
2 comments:
Friday, August 14, 2009

Productivity comes to marketing

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Addressing a meeting of the Public Relations Consultant's Association this morning, Peter Cochrane ducked the question of how the inte...
Monday, March 16, 2009

Why 20th century marketing is dead

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If one of the worlds, leasing business publications was to be found to be selling editorial to the highest bidder it would be a scandal...ri...
Sunday, January 18, 2009

The New Marketing

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Jeremiah Owyang discuses this video by Scholz and Friends, a German marketing agency. It is worth watching.
2 comments:
Thursday, December 18, 2008

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There are amazing things happening at a very domestic level that give us a clue about what is happening online. A very special lady in my li...
Wednesday, November 12, 2008

Yahoo and its attention study

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One of the advantages of consulting with an agency with Yahoo! as a client is that you can easily get at the inside story. The Yahoo! "...
Thursday, September 25, 2008

The past and the present

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Dave Chaffey has a really good case study about easyJet on his site. It plots the success of e-commerce for an icon of the e-commerce age. ...
Thursday, July 31, 2008

IMRG Capgemini - online retailing to top 50% by 2011

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Online shopping is poised to take 20p out of every UK consumer pound by the end of the year, a landmark milestone that analysts believe wi...
Tuesday, May 20, 2008

The statistics that say you must take social media seriously

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Image via Wikipedia I have been working through a range of statistics that show how significant social media is for PR and marketing. While ...
3 comments:
Wednesday, March 12, 2008

In preperation for Euroblog 2008

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Tomorrow, I will be joining a panel at Euroblog 2008 . I will be in the august company of Toni Muzi Falconi, Ansgar Zerfass (University of L...