Showing posts with label economics. Show all posts
Showing posts with label economics. Show all posts
Monday, November 14, 2011

Dreaming into oblivion

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Spurred by the responses to my enquiry into the attitudes of the CIPR presidential candidate's attitudes towards online public relations...
Thursday, October 20, 2011

Dear Chief Executive

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http://bit.ly/q1JNTG  The internet is contributing 7.9% to the UK economy this year, about £11 billion. This is up 10% since last ye...
Tuesday, July 19, 2011

How can we make the PR industry more productive and profitable?

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Mac Funamizu Over the weekend I stuck my neck out and suggested that the PR industry needed to be more selective in its activities to re...
Saturday, July 16, 2011

Press relations as a PR practice - a diversity trap for practitioners

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This week-end will be the first without the News of the World at our newsagents. It marks another occasion when the number of editorial pa...
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Monday, July 11, 2011

iPad activism and the investing institutions

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So much of the chatter about the end of The News of the World has been about reputation. A lot of it centres on reputation as a commodity...
Wednesday, June 15, 2011

Return on Values

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Yesterday, I began to  look at ROI in a slightly different way and Philip Sheldrake and Tim Marklein  maintained the argument for staying ...
Tuesday, June 14, 2011

Can PR use ROI as a form of measurement? Its harder than you think

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This week three academics have presented challenges to the PR academic community. Professor Tom Watson at Bournemouth, Richard Bailey at ...
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