LeverWealth

Concerning that complex whole which creates cultural acceptance for people including knowledge, belief, art, morals, law, custom, and any other capabilities and habits acquired by man as a member of society to contribute values through the creation of effective relationships and safe productive environments.

Showing posts with label Stakeholder theory. Show all posts

Showing posts with label Stakeholder theory. Show all posts

Tuesday, June 14, 2011

Can PR use ROI as a form of measurement? Its harder than you think

This week three academics have presented challenges to the PR academic community. Professor Tom Watson at Bournemouth, Richard Bailey at ...

Thursday, February 24, 2011

How can academia serve the emerging PR paradigm?

In Public Relations there is a tendency for academia to explore the nature of practice. We seldom become involved in broader blue sky resea...

Wednesday, August 19, 2009

Public Relations - define

For one minute, I would like all those people who do not believe that PR is about relationship management to suspend belief. For some time I...

Saturday, July 14, 2007

Content Is not King - discuss

Alice Marshall, Founder, Presto Vivace, wrote in Daily Dog "Very few gold prospectors made money in the gold rush of 1849; the people w...

Saturday, September 16, 2006

"This is your audience you want to attack, fool"

There is no doubt that the entertainment moguls are have not yet understood that riding rogh shod over their customers is barbaric. Appare...

Monday, August 14, 2006

Stakeholders matter - Sir John Sunderland

Sir John Sunderland is one of those inductry leaders who makes sense and yet whose organisations seem not to heed his words. The woes of C...

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