Showing posts with label Research and Evaluation. Show all posts
Showing posts with label Research and Evaluation. Show all posts
Friday, January 06, 2012

All the PR data you can eat - without getting indigestion

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In the next few months, I and some friends will be creating a new resource for PR practitioners, evaluation companies and academics (and a l...
Thursday, September 22, 2011

Six years later, we are talking about value

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I was watching Derek Halpern talk about blog posts on YouTube and he suggested re-visiting old posts. I did. The oldest talked about valuin...
Thursday, September 01, 2011

Measuring and evaluating

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As we get closer to the new academic term, I thought it may be helpful for students to take a look at how they can examine the work they hav...
Wednesday, June 15, 2011

Return on Values

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Yesterday, I began to  look at ROI in a slightly different way and Philip Sheldrake and Tim Marklein  maintained the argument for staying ...
Tuesday, June 14, 2011

Can PR use ROI as a form of measurement? Its harder than you think

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This week three academics have presented challenges to the PR academic community. Professor Tom Watson at Bournemouth, Richard Bailey at ...
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Friday, June 03, 2011

The search for hidden meanings

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Throughout written history, people have engaged in finding the hidden meaning in writing. Fascination at the hieroglyphs on the walls ancie...
Tuesday, April 26, 2011

Public Relations - can it be a science in its own right?

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Among its many duties, the Chartered Institute of Public Relations , the association of individual practitioners in the UK, are responsibili...
Wednesday, March 23, 2011

Online Public Relations research tools

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It has occurred to me that I have never shown the PR industry, and notably academic researchers, the technologies I, and my students and com...