Showing posts with label Relationship Management Model. Show all posts
Showing posts with label Relationship Management Model. Show all posts
Thursday, September 22, 2011

Six years later, we are talking about value

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I was watching Derek Halpern talk about blog posts on YouTube and he suggested re-visiting old posts. I did. The oldest talked about valuin...
Tuesday, June 14, 2011

Can PR use ROI as a form of measurement? Its harder than you think

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This week three academics have presented challenges to the PR academic community. Professor Tom Watson at Bournemouth, Richard Bailey at ...
6 comments:
Thursday, February 24, 2011

How can academia serve the emerging PR paradigm?

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In Public Relations there is a tendency for academia to explore the nature of practice. We seldom become involved in broader blue sky resea...
1 comment:
Thursday, September 23, 2010

Stockholm Accords and Sustainability

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This is second of a series of lectures notes I am preparing about the Stockholm Accords. Some months have passed since the World Public Re...
1 comment:
Tuesday, April 20, 2010

Semantic Public Relations - a future PR discipline or just future PR?

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Over the last week, a number of people have asked me to explain what I mean by Semantic Public Relations. I could spend a lot of time writ...
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Saturday, January 16, 2010

A New Look at PR Decision Making

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White and Dozier (Excellence in public relations and communications management 1992 Lawrence Erlbaum - Ed James E Grunig) provide a view of ...
1 comment:
Saturday, January 02, 2010

Developing Post Digital PR Practice

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Many people tell us how the new online paradigm offers data and transparency which can be used in PR. What most don't tell us is that th...
Wednesday, December 30, 2009

Situational Theory and the Relationships Values schools of thought

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Bruno Amaral has responded to Professor James E Grunig's critical review of Philip and my book Online Public Relations. His treaties en...
Tuesday, November 03, 2009

The Real Time Web

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‘You can't ignore the real-time Web’ claimed Gartner Analyst James Lundy in his keynote address to the Collaborate 2.0 Summit in Octobe...
Wednesday, August 19, 2009

Public Relations - define

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For one minute, I would like all those people who do not believe that PR is about relationship management to suspend belief. For some time I...
Friday, August 14, 2009

Productivity comes to marketing

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Addressing a meeting of the Public Relations Consultant's Association this morning, Peter Cochrane ducked the question of how the inte...