Showing posts with label Internet mediated PR. Show all posts
Showing posts with label Internet mediated PR. Show all posts
Wednesday, May 16, 2007

After YouTube

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I am spending a lot of time thinking about how Public Relations can manage a future where the the platforms and channels for communication a...
2 comments:

Adverts turned into conversationtional value

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I want to comment further on the post by Charlene Li on the acquisition of Right Media by Yahoo! While here post and the Right Media (not t...
Sunday, April 29, 2007

What do we need to know about the media

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There are many channels for communication. More arrive every day. What do we need to know about them if we are going to use them for public ...
Friday, April 27, 2007

Opinion Polling is showing half of the story

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Sir Robert Worcester FIPR has been offering his opinion polls to the PR industry for years. Mostly these services offer useful information a...
1 comment:
Monday, April 23, 2007

Internet Archive

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One of the great places to put out of print books and papers that you always meant to submit to a journal but just could not face the form f...
Thursday, April 05, 2007

Managing the risk of technology

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The graphic below comes from a post by John Milan in Read/Write web and is very germaine to PR practice. We are not going to stop Inter...
Tuesday, April 03, 2007

It Just Happened

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You can embed this video using this code from here: http://eyespot.com/blogs/leverwealth?postId=9378
Monday, April 02, 2007

The online module for a PR degree

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I am pondering what we really need in a PR first degree course now. At present the online module includes a syllabus that is primarily based...

The ethics of the 'empty chair'

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Like many people, I watched Jeremy Paxman on the BBC Newsnight programme Michael White of the Guardian and "Guido Fawkes" a poli...
Friday, March 30, 2007

Communities attract participants

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In this new era of "conversational marketing", the measure for engagement in a community isn't the number of people logging on...
Thursday, March 29, 2007

"You can't hide anything anymore" - Don Tapscott

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Wired has a great article today. There is nothing really new about it because it was covered by the CIPR Internet Commission five years ago...
Monday, March 19, 2007

The teaching of PR

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There is conflict between what is happening in an Internet Mediated world and PR Theory: I would like to explore, and do not have the lice...
Saturday, March 03, 2007

12 Themes on the 'User Revolution'

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Piper Jaffray & Co. Internet Media and Marketing research team today published an in-depth, comprehensive research report titled, ...
Sunday, February 04, 2007

INTERNET PUBLIC RELATIONS - interactivity

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INTERACTIVITY As we go through the aspects of Internet mediated public relations it is noticeable that someone has secretly sneaked into t...
Friday, February 02, 2007

The demographics of the web - broader than you think

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The current generation of "silver surfers" spends an average of six hours online each week, research by the insurance company AXA ...

Radio as we don't know it

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The announcement of the latest Rajar figures is heralded as a great success for radio broadcasting by the broadcasters and the media. It ...
1 comment:
Wednesday, January 31, 2007

Social Media stats keep comming in - and its good to talk

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I have been commenting on the rise and rise of social media in the Internet firmament. I noted Heather Hopkins contribution to this meme o...
Monday, January 29, 2007

Social media continues to take over

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Some time ago I noted how social media is growing compared to traditional media. This post showed how social media page views and reach is d...

British companies seem reluctant to create their own web logs, but are they missing out on free exposure?

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So asks The Independent and it is an indightment on the PR industry that it has not yet given UK business these tools! The Indy article no...
Friday, January 26, 2007

New ePR book

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This week David Meerman Scott released the second edition of "The New Rules of PR: How to Create a Press Release Strategy for Reaching ...