Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts
Monday, March 23, 2009

An (online) Advertising Potential Value

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How much is the page worth where your online content has appeared? Interesting idea? Most of us have seen advertisement in online newspapers...
7 comments:
Monday, March 16, 2009

Have we learned yet - Brands need hunter-gatherers

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The idea that a brand is a promise of an experience to come; an experience past and a special form of cultural magic is re-emerging from the...

Why 20th century marketing is dead

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If one of the worlds, leasing business publications was to be found to be selling editorial to the highest bidder it would be a scandal...ri...
Sunday, January 18, 2009

The New Marketing

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Jeremiah Owyang discuses this video by Scholz and Friends, a German marketing agency. It is worth watching.
2 comments:
Thursday, January 10, 2008

Google hands advertising to the PR industry

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The search engine giant is in talks with several newspaper publishers to sell space in their pages to its online clients, reports The Times...
Wednesday, October 31, 2007

The model for engagement

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“We are seriously under-valuing certain things in advertising,” says Rory Sutherland, vice chairman of Ogilvy Group UK. “We don’t distinguis...
Tuesday, July 10, 2007

Are web sites dying?

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In many marketing courses, there is a mantra that says that, online, the thing to do is 'drive traffic to your site'. This is now so...
Wednesday, May 16, 2007

Olympics in the near field

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Near field technologies and social media have a potential to be both part of the security system for the London Olympics in 2012 and a key p...

Adverts turned into conversationtional value

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I want to comment further on the post by Charlene Li on the acquisition of Right Media by Yahoo! While here post and the Right Media (not t...
Monday, March 26, 2007

Advertsing and PR need not apply

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Western Mail reports that companies which have hidden behind advertising and public relations must directly engage with their customers by ...

Stick with the knitting BT.

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"BT Tradespace is pitched as taking "a giant leap forward in digital marketing" , encouraging users to "join a fast-g...
Saturday, March 03, 2007

12 Themes on the 'User Revolution'

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Piper Jaffray & Co. Internet Media and Marketing research team today published an in-depth, comprehensive research report titled, ...
Monday, January 22, 2007

Business leaders underestimate the web

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The IMRG figures for online sales in the run up to Christmas show that forecasts underestimated demand. Forecasts of £7.5 billion compared ...
Sunday, December 10, 2006

TV is going to be fine, thank you. But it will look nothing like it does today and it will be open to all of us.

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Steve Rubel has been pondering the fate of TV . I think he is right about some of it but has not factored in games and especially WII style...
Friday, December 08, 2006

UK Two Years ahead of US for online advertsing

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In an interesting review and projection for next year Alan Patrick notes that the UK is almost two years ahead of the US in terms of onlin...
1 comment:
Wednesday, November 29, 2006

Disintermediate the Ad Agencies

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This move by Google could make some agencies wince. Anyone can buy Google Ads. Its easy, cheap and understandable - and now can cross over ...
Wednesday, October 25, 2006

"Marketing last legs - Advertising legless"

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"I've never seen things changing as much as they are now," says Rance Crain, editor-in-chief of trade magazine Advertising Age...
1 comment: