A different approach to the Relationship Value Model

Elizebeth Albrycht's Blog alerted me to the recently released a report called Toward a New Literacy of Cooperation in Business (pdf download).

It's authors, Andrea Saveri, Howard Rheingold, Alex Soojung-Kim Pang, and Kathi Vian, must have been looking over my shoulder as I worked out the Relationship Value Model.

They write (and I comment):

Connective and pervasive technologies are enabling new forms of human and machine interactions (networks) and relationships; they will present business institutions with a host of new possibilities for organizing people, processes, relationships and knowledge (wealth creation). These forces will accelerate a shift in business strategy from solving concrete business problems to managing complex business dilemmas, which in turn will require a broader set of strategic tools (The Relationship Value Model) and concepts than are provided by competitive models. (1)

Elizabeth summarises findings in the paper:

The authors organize their information by what they are calling "lenses", which enable them to address what the major insights on cooperation are from various disciplines. These seven lenses are:

1. Synchrony (cognitive convergence)

2. Symbiosis (tokens and values)

3. Group Selection (material tokens that explicate an organisation)

4. Catalysis (common values for a range of tokens)

5. Commons (networks)

6. Collective Action (identified among tokens held in common by social organisations)

7. Collective Intelligence (networks of social organisations – such as a business holding tokens and values in common)

Uncanny really!

Groups Get Leverage

The Relationship Value Model received another boost this month from Clay Shirky. Addressing delegates at the TED (Technology, Entertainment and Design) conference in Oxford, UK. He said: "Loosely organised groups will be increasingly given leverage.

"Institutions will come under increasing degrees of pressures and the more rigid they are, the more pressures they will come under.

"It is going to be a mass re-adjustment."

The Model addresses these ideas and gives PR practitioners and opportunity to understand what all this is about.

Social Responsibility - Its in the bottom line

Business Ethics magazine report that there is a statistically significant association between corporate social performance and financial performance exists, which varies "from highly positive to modestly positive."

From which we can take comfort in the fact that there is a bottom line benefit available from good relationship management.

Relationship Management counts for a lot.

Rolling back the terrorists

Using Social Frames, a management tool for PR practitioners, to track down terrorists is a pretty cool idea.

The idea behind Social Frames is that is provides a shape to describe target actors (people) or groups of people (publics) who have a lot in common.

Time frame by time frame, we can build up a picture of consumers, employees, vendors and other important groups that affect our social group (OK – company).

The same rules can be applied to terrorist.

By using well informed groups that might include relatives, social workers, religious leaders, police and security experts, psychologists and socilologists, a picture can be made.

It will be information about where the terrorist is typically at different times and on different days. It will identify what assets, information and knowledge tokens are play at those times and, finally, it will identify the interactivity available and in use in that environment.

Hour by hour, day by day, a picture will emerge.

A process like this will be needed for every terrorist and it will, before long, create a picture of places, people a and activities that are common to terrorists.

The Relationship Value Model has many applications.

Who cares about PR evaluation?

The latest comment from CIPR is a mile away from the silly PRE-Fix idea.
At last it makes some sort of sense. But the Institute has a long way to go before it catches up with the media that REALLY like to take serious note

There are loads of people who are interested in PR evaluation. This is obvious when looking at the range of publications that cover the subject in one form or another:

Journal of Applied Communication Research.

Journal of Business Communication.

Journal of Communication.

Journal of Communication Management.

Journal of Employee Communications Management.

Journal of Public Relations Research.

Journal of Reputation Management.

Public Relations Quarterly.

Strategic Communication Management.

Communications World.

Frontline.

O’Dwyer’s PR Services Report.

Public Relations Strategist.

PRSA Strategist.

Reputation Management.

And then there are the publications that cover the back end bit.

Computational Linguistics

Journal of Automated Reasoning

Journal of Language and Computation

Journal of Logic, Language and Information

Journal of Semantics

Linguistics and Philosophy

Natural Language Semantics

Web Journal of Formal, Computational & Cognitive Linguistics

Linguistics and Philosophy
Natural Language Semantics

Journal of Semantics

Journal of Logic, Language and Information

Mind and Language

SALT from Cornell.

Kluwer: Studies in Lingusitics and Philosophy

International Public Relations Review.

The Links to them all is here

40 sorts of PR

For a work on the future evaluation needs of the PR industry, I did a little research into how many types of PR there really are.

Well, there are at least 40 different titles for the practice. The CIPR research is different to their interest groups and only a few groups reflect the roles of PR practitioners.

The Relationship Value Model of PR

The Relationship Value Model can now be viewed online at www.managementclarity.com

This is a new theory of management practice. It is based on a number of comments by practitioners and academics that Public Relations is the practice of managing relationships between an organisation and its publics.

As a theory, it is in its infancy and has been made available to allow you to look at it, criticise it and add to the thinking.

This Blog is but one way that you can have your say and can comment on the thinking and ideas that surround it. I hope that this is an opportunity for practitioners and researchers and look forward to contributions as they come forward.

Feel free to add your thoughts and comments and contribute.

Creating Wealth

This Blog is for people who have a specific interest in a form of public relations concerned with Relationship Management.

The thesis is that Relationship Management is a much wider topic than many would believe. This PDF (is a bit big but...) explains some of the early thinking.

If a practitioner is involved in Relationship Management, then, one may assume, their roll is to change the value of the relationship for both the organisation and the public affected by the change. This would mean there is such a thing as a Relationship Value Model.

Intangible Thinking

(comment from David Phillips - left)

Intellectual Property: Valuation, Exploitation, and Infringement Damages By Gordon V. Smith, Russell L. Parr Is a $195 surprise. The cover says: “This book is designed to simplify the process of attaching a dollar amount to intangible assets, be it for licensing, mergers and acquisitions, loan collateral, or investment purposes.” Which just goes to show that, without valuing relationships (the biggest asset that a company can have), the $ value is worth zip. The book is tangible enough.

We really DO have to put Relationship Management into this kind of unthinking comment.