Tuesday, April 25, 2017

The PR department that needs an Artificial Intelligence chip

Will your PR department have its own AI chips? will it need them just to keep up?

My thinking is brought about by an article by Cade Metz  in Wired magazine today.

He writes about an AI chip for everything and identifies companies already developing such capability.

Google recently built its own AI chip, called the TPU, which is widely deployed inside the massive data centres that underpin the company’s online empire. There, thousands, of TPU’s helps with everything from identifying commands spoken into Android smartphones to choosing results on the Google search engine.

But this is just the start of a much bigger wave, says Metz.

“As CNBC revealed last week, several of the original engineers behind the Google TPU are now working to build similar chips at a stealth startup called Groq, and the big-name commercial chip makers, including Intel, IBM, and Qualcomm, are pushing in the same direction.|” Facebook too is working on an AI chip.

These new chips are very efficient and use much less power than the traditional CPU.

Now, as companies like Google and Facebook push neural networks onto phones and VR headsets—so they can eliminate the delay that comes when shuttling images to distant data centers—they need AI chips that can run on personal devices, too. “There is a lot of headroom there for even more specialised chips that are even more efficient.”

In other words, the market for AI chips is potentially enormous. That’s why so many companies are jumping into the mix.

Let's go back a bit and think about “ push neural networks onto phones and VR headsets.”  This will make AI chips more ubiquitous than mobile phones. Such chips in such volumes would be (relatively) cheap.

This would offer the prospect of Artificial Intelligence chips in everyday items such as clothes, personal items like glasses, headsets, wand-like pens and so on.

AI in all forms of communication will demand an AI response in corporate governance (as well as government and the law).

Those people who have to manage public relations (not the marketing/publicity sort), and thus the governance aspects of the job, will need some very serious AI tools to gain access to the means of relationship management mediated by the now ubiquitous AI chip.

Yes, your PR department is going to need its own AI chips.

Thursday, April 20, 2017

What is 'The Media' - A job for the universities

"Much power is media generated. Historically, only certain groups could produce and publish content through media platforms due to the lack of technology. Now, anyone can produce and share content, especially within our own social networks, however small or large that may be. Verčič warns that the public relations industry must think about media relations differently—not just the paid, earned, shared, owned model—but everything generating communications today. “Mediatization” is everything. So said Dr. Dejan Verčič , Professor and Head of Centre for Marketing and Public Relations at the University of Ljubljana, Slovenia.

The game changers are staggering.

The announcement by Facebook this week that it wants to get to a point where its system can read the brain five times faster than an individual can type on a smartphone is awesome. It offers new forms of communication. It will, says Facebook, also enable other new technologies such as artificial intelligence-powered augmented reality to offer alternative insights into the authors' thoughts.

Meanwhile, Facebook is also focused on is turning the camera into a mainstream augmented reality platform.

But then, in the corner of your office is a 'virtual assistant'. These devices access a lot of information some of which is provided by the Marketing and Public Relations industies. Virtual Assistants are very chatty and are getting better at it too. Further-more, they morph into your mobile phone to give you the same service on the move. They have become in-house companions for housebound senior citizens too.

These developments and many more reflect a growing number of media channels that are now available for the PR industry to use in affecting and influencing relationships.

The problem is that such media pops up in many forms. 

The car is now the equivalent of the Daily News of yesteryear. It provides information about the car and journey, directions to take, nearest McDonalds and a vast array of entertainment. It is a platform for news and opinion as well as augmented reality adding to the driver and passenger experience.

We still have 'print media', radio and TV, the web and social media and we have the many new media. 

This means there are serious challenges for practitioners when it comes to media selection.

Lots of people are currently touting their ability to communicate one on one through social media.  Sentiment analysis and emotion tracking are also now possible. It is marketing nirvana.

But is it?

How can one identify the environment (e.g. housebound home, car, mobile phone on the bus) and its influence on the moment? What about the nature of opinion changing social media bots and trolls and their impact of the AI programmes that seem to offer such wonderful insights?

Communication that changes the nature of genes in the human body so it can receive and act on mobile phone communication is not as far-fetched as it would seem.

What are the questions we need to ask if we are going to be equipped with knowledge and capability to use the media that is needed in relationship change?


We now have to turn to the universities to offer a solution. They are beyond the capability of the individual practitioner or PR agency.

Saturday, April 15, 2017

Internet of Everything is it IoEPR?

A recent Cisco study placed the value of the Internet of things as a $19 trillion opportunity. It struck me that the PR industry should be investing some of its thinking about the future into IoE too.

IoE will affect all aspects of business and, like all other sectors,  the PR profession has to find out the key things it will need to consider in this transition.

This paper examines The Internet of everything from a PR perspective and identifies where, in the short term, it will offer significant advantages to the PR sector.

We will discover that, with a new and developing set of professional skills and tools, practitioners will find new opportunities and the downside of underemployment will be avoided as a result.

We will also note that without developing such skills, there will be a chance for a significant deleterious effect.


What is the Internet of Everything?

IoE expands on the concept of the “Internet of Things” because it connects physical devices and everything else by getting them all on the network. It moves beyond being a buzzword and technology trend by connecting devices to one another and the Internet and offers higher computing power. This connection goes beyond basic Machine to Machine (M2M) communications, and it is the interconnection of devices that leads to automation and advanced “smart” applications.
necessarily



(picture: http://bit.ly/1RtPNFt).

IoE works to connect more things onto the network, stretching out the edges of the network and expanding the roster of what can be connected. IoE has a major play in all industries, from retail to telecommunications to banking and Public Relations.

There is a view that IoE will also include intangibles such as values, cultures and art and artistic interpretation (i.e.semi sentient considerations e.g. is switching a light on in daylight a 'bad' thing"). Also, it will encompass descriptions of features and benefits of products and services implied by the words and actions of the client and her many cultural constituencies.

By 2018, 20 percent of the business content will be authored by machines.
Technologies (http://gtnr.it/2pCFk2l) with the ability to proactively assemble and deliver information through automated composition engines fostering a movement from human-to-machine-generated business content. Data-based and analytical information is already being turned into natural language writing using these emerging tools (Here are some examples: https://www.arria.com/, https://www.narrativescience.com/Platform, https://www.narrativescience.com/).

Such automation should be a feature of Public Relations development. PR consultancies can and should be offering these services now.

Business content, such as shareholder reports, legal documents, market reports, press releases, articles and white papers, are all candidates for automated writing tools.

These outputs can include code to make it even more attractive to IoT devices.

For the past 100 years or so, financial reporting has been paper based. Only in the last 25-30 years have reports been created electronically in a word processor and then printed or saved to an electronic format such as PDF or HTML.

But the information contained in PDF and HTML is not easily scraped by computers. Digital financial reporting, by contrast, makes much of this information readable by computers, vastly expanding the potential for automating creation and analysis of financial reports.

Such help from machines can reduce the time and, therefore, the costs of creating and consuming reports and information and improve its quality.

With machine readability computers can read the reported and "understand" it and help make sure mathematical computations are correct and intact throughout the report. They can compare reported information to mandated disclosure rules and make sure the report's creator complied with them. This is somewhat similar to how manually created disclosure checklists are used as memory joggers.

No "magic" is involved here. For example, standard syntax can make a mobile phone ring or lock or unlock devices.

Progress towards IoE will also mean that a salesperson's mobile will also provide details travel, meetings, and conversations. Such data will be matched to travel, phone conversations, perhaps even mood measurements and, of course, sales closures.

Why should PR be involved?

In short - money.

If PR is at the centre of much of this development, it stands to make a lot of money through implementation and use.

Also, much of this evolution will disenfranchise the practitioner.  Part of what is on offer will make practitioners redundant.

Much of PR that is not automated will be very mundane.

Being part of the new forms of PR will be very interesting, if not exciting!

When will it happen?

You can get an impression of the range of sensors already available from Intel (http://intel.ly/1GP8Unb). I like the ADIS16448 Accelerometer which I could put on my Ski's to prove I was jumping more than 5 metres.

Imagine the world in which everything is connected and packed with sensors.

50+ billion connected devices, loaded with a dozen or more sensors, will create a trillion-sensor ecosystem.

These devices will create what one might call a state of neo-perfect knowledge, where we'll be able to know what we want, where we want when we want.

Combined with the power of data mining and machine learning, the value that you can create and the capabilities you will have as an individual and as a business will be extraordinary.

Here are a few basic examples to get you thinking:

Retail: Beyond knowing what you purchased, stores will monitor your eye gaze, knowing what you glanced at… what you picked up and considered, and put back on the shelf. Dynamic pricing will entice you to pick it up again.

City Traffic: Cars looking for parking cause 40% of traffic in city centres. Parking sensors will tell your car where to find an open spot.

Lighting: Streetlights and house lights will only turn on when you're nearby.

Vineyards/Farming: Today IoE enables winemakers to monitor the exact condition (temperature, humidity, sun) of every vine and recommends optimal harvest times. IoE can follow details of fermentation and even assure perfect handling through distribution and sale to the consumer at the wine store.

Dynamic pricing: In the future, everything has dynamic pricing where supply and demand drivers pricing. Uber already knows when demand is high, or when I'm stuck miles from my house and can charge more as a result.

Transportation: Self-driving cars and IoE will make ALL traffic a thing of the past.

Healthcare: You will be the CEO of your own health. Wearables will be tracking your vitals constantly, allowing you and others to make better health decisions.

Banking/Insurance: Research shows that if you exercise and eat healthily, you're more likely to repay your loan. Imagine a variable interest rate (or lower insurance rate) depending on exercise patterns and eating habits?

Forests: With connected sensors placed on trees, you can make urban forests healthier and better able to withstand -- and even take advantage of -- the effects of climate change.

Office Furniture: Software and sensors embedded in office furniture are being used to improve office productivity, ergonomics and employee health.

Invisibles: Forget wearables, the next big thing is sensor-based technology that you can't see, whether they are in jewellery, attached to the skin like a bandage, or perhaps even embedded under the skin or inside the body. By 2017, 30% of wearables will be "unobtrusive to the naked eye," according to market researcher Gartner.

The Internet of Everything has a long way to go and we need to use our imaginations to see the opportunities.

Sunday, March 26, 2017

Does AI have a future in charge of people?


Toni Muzi Falconi Invited us to review the opinion of Luciano Floridi in Facebook professor of philosophy and ethics of information at the University of Oxford, and a Distinguished Research Fellow at the Uehiro Centre for Practical Ethics. His perspective is outlined in an essay "Should we be afraid of AI".

My response was as follows:


  • Singularity is a red herring. "Because it worked no better than kitchen paper, absorbing and being shaped by the nasty messages sent to it." is a key phrase (by Floridi) because capable and powerful AI will be aggressively used against humanity. It will be a weapon of man against man. It will absorb and be shaped by nasty people as much as nice ones. It could be a radical sect, or a nation state using it but it is certain that it will be used or corrupted as an act of war. Man's aggression to man is by far the most common threat to humanity (and much else besides). This is one of the reasons I believe that the PR industry must learn about it and be part of an axis to deny such threatening foes. Singularity in this context becomes irrelevant as an argument. We will be at war long before then and will be taming AI as a weapon of defence. Thus 'there can be no absolute AI". "We share the infosphere with digital technologies. These are ordinary artefacts that outperform us in ever more tasks, despite being no cleverer than a toaster. Their abilities are humbling and make us reevaluate human exceptionality and our special role in the Universe, which remains unique. " So, I am in Luciano Floridi's camp but for quite frightening reasons. Offer Daesh, the power of AI and it will use it for harm long before it could be sentient. Thus I suggest we prepare for the reality and not the fanciful which so many grand names suggest sentient AI might be.


I had hardly finished writing when the UK Prime Minister ordered Google, Twitter and Facebook to launch a fresh crackdown against online radicalisation in the wake of the attack on people and the Palace of Westminster in London last week. 

The PM’s spokesman said internet search and firms “must do more” to stop extremist material being posted online. Mrs May’s warning came amid a growing backlash against the world’s biggest digital firms which make billions while allegedly al­­­l­­­­owing would-be-at­tackers easy access to terror instruction man­­uals and hate videos. The reputation of such online organisation is now on the line.

There are commercial pressures too. Many companies are withdrawing advertising so not to be associated with such content.

Google, Facebook and others need sophisticated weapons to achieve this.

What then will the PR industry deploy to recover the reputational damage and the commercial disadvantage.

The answer is Artificial Intelligence. Its capability to identify the awful content is already being deployed.

AI is already being used as armament in this battle. But it can be used by unsavoury.

The soldiers in this effort will come from institutions like Bletchley Park. Many of them will be recruited into crisis management teams in PR consultancies and departments. 

In this way, the PR industry is inevitably dragged into the use and application of such Transformative Technologies.

AI will as varied and diverse as the competing factions attempting to use it. It cannot be marshalled into one amorphous capability to control humanity and the embryonic battles for the reputation of Google Twitter and Facebook show us how.


Tuesday, February 28, 2017

What is PR?


There is a huge debate going on in Facebook as to the nature of Public Relations. Every student and practitioner in the field should take a look. It shows that there is a great deal of research and thought that has gone into the subject. This is not a passing fashion and anyone wanting to re-define PR has to be pretty brave.

I tried in a paper some years ago and have been rewarded in the fact that my perspective is now able to move forward with the development of social and communication technologies.

The paper posits that material value is released through a process of relationship change and a public relations practice of relationship management is put forward as a management discipline that can create value when the process of relationship management acting on material tokens is deployed.

The basic requirement of PR is to deploy a capability in relationship development that will optimise the mission statement.

The mission statement will identify the organisation as a historic and present day entity and will explicate its capabilities to implement desired outcomes short and long term. Long term ambitions are required as a surety for ethical behaviours.

In future PR will be the means by which an environment is created in which the mission is delivered.

This requires that Public Relations practice has a need to identify entities and their relationship with other entities relevant to the interests of the organisation.

PR practice has a requirement to identify the drivers of relationships between the organisation and its relevant third party entities and as between such entities.

The practitioner will then need to identify the means by which entity relationships can be influenced in relationship development that will optimise the mission statement. 

That is as dry as it comes when describing what we do.

As can be envisaged, this is pretty complicated. It always was but now is more complicated because of the evolution of relationship technologies from the aeroplane to Facebook.


The National Institute of Standards and Technology is already working in areas that can be used in further development of relationship management PR.

"The project aims to develop and evaluate a coherent set of methods to understand behaviour in complex information systems, such as the Internet, computational grids and computing clouds. Such large distributed systems exhibit global behaviour arising from independent decisions made by many simultaneous actors, which adapt their behaviour based on local measurements of system state. Actor adaptations shift the global system state, influencing subsequent measurements, leading to further adaptations. This continuous cycle of measurement and adaptation drives a time-varying global behaviour. For this reason, proposed changes in actor decision algorithms must be examined at large spatiotemporal scale in order to predict system behaviour. This presents a challenging problem."
This helps us to take the idea of relationship PR much further and also shows that there is technological disciple that will be at the core of the debate over the nature of public relations, of which, more later.



Wednesday, February 22, 2017

Artificial Intelligence Public Relations



In wandering through the Suffolk countryside, it struck me that there is very little by way of a Public Relations perspective of  Artificial Intelligence (AI). We need a simple introduction to the subject. As one does, I took out my phone and dictated a ten-minute introductory lecture. I have embedded it into this blog post.  It is only ten minutes long to be easy to listen to rather than reading a long boring blogpost. There are other explainations, you may like to explore as well.

Listen to "Artificial Intelligence - a ten minute lecture for PR folk" on Spreaker.

Basically, I took as a simple example the application of AI in the analysis of Twitter in its reportage of Brexit. Initially, the issue is one of the collection of data. This can be done in a variety of ways. Twitter has an API  (IBM has a good resource for API beginners here) and this gives access to Twitter  content (there are some services you can use too).
You may have to make decision at the start  would data be collected by the minute, hour day, would one collect the names of the people posting content and what words do they use is the first part of this exercise. Of course, this quickly becomes a lot of information. It is "Big Data". This can be presented in list form. For example how many citations per hour, who are the top contributors, what are the subjects being discussed etc.
We already have services that can do this for us. The media analysis agencies do this. NodeXL  is a useful tool for all of us. Examples show Twitter profiles with tens, even hundreds of thousands of followers.
But we may want to look for hidden perspectives such as a perspective of the expression 'Hard Brexit' or Remain centric content. We might want to work on predicting content and who will drive it (using this open source programme from Google). All such considerations are hard enough for us to assemble and reconfigure the data to provide the answers. But, what if the computer programme was to find similar perspectives for you to consider? These findings are already available using (open source) software like Watson and gain valuable insights from social trends in real time with the solutions integrating natural language classifiers.
What if it was also able to additionally predict the coverage of such perspectives and tell you the level of confidence it had in its predictions.
It will be important to be able to represent such findings in an understandable way. There are examples such as this one.
That would be pretty awesome. But what if we were to collect the data from other media such as Facebook, LinkedIn (with permission, of course), newspapers and other media. Additionally one can add sentiment analysis for even deeper understanding. That too would be very interesting and helpful.
Now, what if one were to combine all these findings. It could, for example, tell us which media leads opinion and excites social media or journalistic activity. Building such capabilities are available to everyone and produce amazing results.
This then describes a scenario for the application of Artificial Intelligence. It is a capability that will be available in months, not years. In the meantime, have a look at Big Data analysis using NodeXL.
All this information is very interesting but so what! It's just lists. How does it become useful?Using such findings, you will be able to inform the Board about where the debate and interest in the media, both traditional and social, has come from and is going to. It can identify the key influencers who can be the target for your views and perspectives. It could suggest what the key words and ideas are for sections of society in various media.
So much for Brexit, but in using Artificial Intelligence in this way, we can examine other subjects and interest in organisations, products, services, employees and other key publics (what really drives politicians?).

The PR industry should be prompted by Karen Bradley, Secretary of State for Culture, Media and Sport, to make AI in the PR industry more relevant. She said: "I want the UK to lead the way. We are already pioneers in this exciting technology. We have some of the best minds in the world, working in some of the world’s best universities. We have earned a reputation for brilliance in AI.'

Perhaps we can now look forward to AI integrated into the work of public relations. Can it, for example, propose content for traditional and social media (yes, the actual words and pictures). Can it be used to seek out the relationships between content and PR activities? For example online content and sales? Is it a tool for developing the relationship management tasks in public relations? Such activities will be useful too, but there is much more by way of AI opportunities.

We have to note that there is a lot of copyright and patent application being implemented now.

However, analysis of various factors such as media coverage might identify the nature of the differences between one organisation and its competitors (stability, profitability, progress, people, products, services, and vendor relations, etc.).
There are other areas for the application of AI from defining the nature of organisations (for better mission statement development) to methodologies for enhancing relationship's between organisations and 'publics', but that is for another day.
Suffice to say, that the practitioner armed with what is outlined here, is the person with both the intelligence data and capability to be one of the most powerful people in the organisation and beyond.


Here is a short history of AI. Thank you Albert Puig.




For more about AI this is a slideshow to have a look at.



There are slides for the technicians - like marketing.





Picture: Wintery sunshine over the river Deben.




Friday, February 17, 2017

Internet of Things Public Relations


Most of us have heard of the Internet of Things, but few have considered the role of IoT in PR.

In 2013 the Global Standards Initiative on Internet of Things defined IoT as "the infrastructure of the information society. The IoT allows objects to be sensed and/or controlled remotely across existing network infrastructure, creating opportunities for more direct integration of the physical world into computer-based systems, and resulting in 'improved efficiency, accuracy and economic benefit in addition to reduced human intervention.'

When IoT is augmented with sensors and actuators, the technology becomes an instance of the more general class of cyber-physical systems, which also encompasses technologies such as smart grids, smart homes, intelligent transportation and smart cities. Each thing is uniquely identifiable through its embedded computing system but is able to interoperate within the existing Internet infrastructure.


Experts estimate that the IoT will consist of almost 50 billion objects by 2020.

We recognise IoT in simple devices like Alexa or Google Home and Virtual Reality Headsets. A simple credit card sized device like Trackr turns your phone into a detective to find your car or handbag.

Padma Warrior is the CTO and Chief Strategist of Cisco, quoted a Cisco study placing the value of IoT as a $19 trillion opportunity for her company. It struck me that the PR industry should be investing some of its thinking about the future into IoE too.

So how can we have such a thing as IoT PR?

Really it's simple. We have to think about IoT devices as media. For Example, it is possible to offer information or services that can be integrated into Alexa or Google Home and they can be delivered with cloud-based infrastructure.

My Android phone has the 'OK Google' facility provided by Chrome. In an instant, my phone is a powerful computer that can book appointments and phone my wife. It sets up alarms and tracks my car (no more hunting around in big car parks).  The service has a wide range of capabilities. The exciting thing is that you can design services for mobile phones that can sit on a phone or intelligent companion as an app or service.

Messages, lists of products, pictures and video can all become an instant service on a mobile or computer.

Other IoT devices

The health of elderly relatives can be difficult to track, but it’s even more difficult when they live on their own. Fortunately, you can now rely on IoT devices like Lively to help. It is just the sort of device a Pharma company might like to sponsor. Where you are and what you are doing can be monitored by the clothes you wear or can be offered to help busy mum's track their children and the dog  (what a great way to deliver safety messages). When you start looking there are all sorts of opportunities

It comes down to thinking of IoT devices as media in their own right. Seeing what IoT devices are out there and then working on how they can deliver enhanced relationships with the client requires a creative mind but the impact can be huge. 

The evolution of the Internet of Things into more advanced application in the Internet of Everything is the next step. But more of that later.

Tuesday, February 14, 2017

Secure Online - A PR issue



The NCSC - part of intelligence agency GCHQ - says the UK is facing about 60 serious cyber-attacks a month. There were 188 attacks classed by the NCSC as Category Two or Three during the last three months.

We are under attack. This is a PR industry issue as well.

Let me explain...

Here is an example, attacks on the NHS quadrupled in the last four years!

In the digital era, new points of entry are opening up for most business from email to cloud environments, from mobility to applications, from the payment gateway to the data centre and much more.

UK organisations are putting their reputation, customer trust and competitive advantage at greater risk by failing to provide their staff with adequate security training. The law is taking an interest which is a potential reputation issue as Ardi Kolah explains in a paper to Academia.

In response, the UK government’s latest National Cyber Security Strategy requires businesses to have a detailed understanding of the risks to their information systems and raise standards to mitigate them.

This is not just the nation and business, it's PR practitioners and their clients as well. The CIPR and other PR institutions, as well as the recognised undergraduate courses, should be considering their response. We 'must be prepared'. A cyber attack is a reputation issue like Marley's Ghost waiting for every organisation that is not prepared.

Cybersecurity teams are losing the fight against cyber crime and the user education approach has failed, according to According to Ian Pratt, co-founder and president of Bromium. We have to up our game.

We need some PR focused responses.

The launch of NCSC coincided with the Financial Conduct Authority, (a regulatory body of the UK government), granting London-based Blockchain startup Tramonex (a Small Electronic Money Institution) registration. This effectively opens the door for the launch of a Blockchain-based currency within the UK.

The approval of Tramonex marks the first case of a Blockchain technology company receiving an EMI authorization from the FCA.

At the core of this permission is ONLINE SECURITY.

The security is made possible because of the use of Blockchain. Blockchain security can be applied in many ways. Not least, it is a technology to secure the ownership of digital content (described in detail here)

For the PR person, this means there is potential for online security for content such as images, podcasts and other sounds, word content including press releases and, really important, contact reports and briefing.

It is important, for example, to secure email exchanges and Blockchain technologies offer such capability.

This suggests that #CIPR could consider getting a similar licence to Tramonex for Blockchain secured communication by members and recognised by authorities such as the FCA. It would be possible to secure the identity of members.

Working with the leaders in the field, CIPR could register a broad range of secure communications tools. Examples that come to mind are Accenture. But there are many more organisations offering services.

The capability can even extend to Internet of Things PR (more later). IoT consultant, John Soldatos, has written at length about this. He argues that since “The 100.000.000 units of the Bitcoin are programmable and can be linked to digital properties other than currencies such as credits or digital votes. This gives rise to the use of the Blockchain for supporting IoT applications. Instead of auditing the exchange of units of a digital currency, the Blockchain could audit the validity of digital transactions between machines and things."

This form of security is attracting added security from organisations such as BT.

Now is the time for the PR industry to consider digital security.

Wednesday, February 08, 2017

Enter the Virtual PR Studio


Perhaps I need to explain what I think public relations will look like in the near future, a few months away.

It will be heavily mediated by Big Data, Artificial Intelligence and will use Augmented Reality to aid evaluation, decision making and relationship management.

Perhaps it's I should speculate on what I anticipate in a PR office of a very busy organisation.

My imagining looks at the office set up to manage the Government's PR around Brexit. It is a very busy office.

I take you to the morning conference between the press officer and the Prime Minister.

As the PM arrives she puts on a VR headset and is immediately transported into a huge room. It is a virtual studio as big as a Warehouse. It is a complete transformation from the slightly chaotic PR office. As she puts her hand out, she can see it and can point with it. Alongside her is the press officer.

They both begin to look round them

They can see flocks of things moving like a murmuration of starlings. These are clusters of spots in the Augmented Reality sky. Are yes… here is another murmuration. It is a different colour and the shapes of each dot is different. There are more. A timeline shows the time scale being considered. 


Four hours reflects the 60,000 citations (that the rate of citation observed by Google at present) in the clusters that include items in newspapers, radio, television, blogs, Twitter, Facebook and dozens more online media Brexit citations.

As the briefing begins the practitioner offers different perspectives. The flocks swirling round the virtual studio include changes in colour and represent other factors such as the nature of the content, pictures, words, emotions and place. The swirling movements offer a view of what images, words and emotions are driving content; uptake in different media and over what timescales.

The complexities of modern communication are presented in a way that the mind can comprehend. 

Off to the right, high up, is a cluster showing the outputs of the Media Office. It interacts with the practitioner. 

In a second the practitioner and Prime Minister are transported to a command centre with a number of experts. 

Here, she can add content and will see its impact in almost the same instant among the other actors in this scenario. Interactive PR is a big part of what happens in this studio. In a virtual workshop, members of the team create content that can be inserted into the Brexit media universe. In addition some of the messaging can be for different interaction. Leaflets are produced with embedded monitors to see if they are read and events and meetings with lapel badges for attendees equally fitted out with Internet of Things sensors. These too can be displayed in the VR studio. As can the information apps offered by the PR team to download to phones, watches and other devices.

Of course, the practitioner needs to be sure that the material she provides is not hacked or changed between her office and the medium involved.

Behind her screen is a sentinel, unblinking and making sure that the activity is securely recorded and implemented. This is the PR blockchain solution. Safe, secure and unhackable. Trusted by journalists as well as Twitter and Wikipedia to mention a few.

The Virtual Reality studio is only part of the activity in her office of which more at another time.

What is key here is being able to understand what is happening across the media today. At present we cannot comprehend it in its complexity.

At best we get a feeling for what is being said and felt by the public. In my circles there is a mass view of Donald Trump. I hear almost nothing from his supporters. I need my virtual studio to be able to evaluate and effectively impact the public view.

We need good PR tools and they can be available soon. 

It is not hard, it is not new technology. Everything offered here is already used in other applications.

A brave new media world.


This then is my view of PR at the end of the dec.ade

Friday, October 07, 2016

The Future Is Almost Here


It is almost too easy to imagine a progressive evolution of technologies for public relations.

The evolution from noticeboard to Facebook was all too simple. From newsletter to Blog or community gossip to Twitter, the evolution of communications used by the PR professional has change slowly if dramatically and has been reasonably manageable.

But this rate of change and range of technologies that are about to influence the practice of PR is about to have a massive impact on practitioners.

This is an introductory lecture touching on a revolution in PR practice. It examines communication.

I shall explore other areas of practice in this series of lectures.

The communication and content security, audited relationships and associated relationship and reputation changes and much more are now part of PR in a shape never before explored. Such developments now affect capabilities through applications of communication technologies, big data, blockchain,  the Internet of Things and relationships and more.

These are now part of the PR scene. They are the engines of PR practice. They are the elements of PR practice we all need to understand and deploy such capabilities for our clients large and small (even small clients can have big data).

They are part of the syllabus to be learned and the activities being part of good good practice that the PR associations need to observe.

We can expect a lot of practitioners to be caught out through ignorance of these developments but that is no worse than discovering that reputation busting tweets can rampage all over the world. Frightening!


So now it is time to look at some examples. We will begin with Ink on our fingers, or “who writes the press release?

What a failiure

Walking the dogs this morning, my wife and I have a greed that I can go back to work.
I will start with more Blog posts because what I have to offer is controversial.
It will be a demonstration of what I think is key for big organisations.
Meantime, I shall start with some elements of automated PR.

Fun stuff

David

Wednesday, May 18, 2016

Retirement - or something like it

This is a very hard post to write.

I have to withdraw from PR and most of my other activities.

It will  be hard to do.

For 18 months I have suffered from severe depression followed by Nocturnal Temporal Lobe Epilepsy.

The pills make me very tired ... albeit the side effects are fun.

The work on Automated Public Relations has been sporadic and I hope, one day, to return to this area of research and to teaching, which I enjoy.

Meanwhile, listening to the racing results formulaic announcement of the winners of horse races is an interesting activity.

The racing authorities have to provide accurate and timely results (it's a PR job) and from it gambling practitioners pay out winnings and journalists develop stories ready to publish. This is the data used by betting offices world-wide. It is the sort of information that automated editorial can use instead of the journalist and PR practitioner. It can be used for automated payments and many other applications.  If the data is late or inaccurate, the effect is dramatic and has a ripple effect.

In the past one might have had time to correct an error. No more. The computers are faster that people.

This has has a huge impact on PR. The need to be ethical in the delivery of such data is critical. The information has to be timely and precise. If not, the value of PR is as nothing.

The same could be said of many other, if not most PR activities. This affects wealth in many directions.

PR has to be timely, precise and ethical.

The role of PR organisations such as CIPR has changed. Now, it has a policing role and to become a member may be a much harder in the future.

I shall, of course, watch, even if it is from the sidelines.



Thursday, December 31, 2015

Google makes its Cloud Services Safe

They Say:

In October, we sent you a message following the invalidation of the US-EU Safe Harbor framework to let you know that we were working on alternatives to enable Google Cloud Platform customers to meet EU data privacy requirements.
We are pleased to share that Google Cloud Platform (GCP) now offers Model Contract Clauses (MCCs), which will help customers who operate within the EU meet the requirements of the European Union’s Data Protection Directive. Starting today, you can review and accept our updated Data Processing and Security Terms and Model Contract Clauses in the Cloud console. Detailed instructions on how to take this action can be found here:  https://support.google.com/cloud/answer/6329727
Please consult your legal team on any applicable additional requirements for your jurisdiction. 
In connection with offering MCCs, we have also updated our Cloud Platform Terms of ServiceData Processing and Security Terms, and Service Specific Terms. For your convenience, you can review a summary of the main changes to the Cloud Platform Terms of ServiceData Processing and Security Terms, and Service Specific Terms, as well as the prior version of the former two documents linked out from the current terms, for the next 30 days. 
We appreciate you placing your trust in us, as there is nothing more important to us than your trust, privacy and security.
The Google Cloud Platform team
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