tag:blogger.com,1999:blog-12018970.comments2024-03-01T13:43:30.234+00:00LeverWealthDavid Phillipshttp://www.blogger.com/profile/10460585131936991211noreply@blogger.comBlogger329125tag:blogger.com,1999:blog-12018970.post-46426077511955396402020-06-16T04:15:19.866+00:002020-06-16T04:15:19.866+00:00Very good article from content to image, thank you...Very good article from content to image, thank you very much, I will always wait for your next posts.<br />nakiqueenhttps://nakiqueen.com/noreply@blogger.comtag:blogger.com,1999:blog-12018970.post-88663789465035248302019-11-11T09:19:35.010+00:002019-11-11T09:19:35.010+00:00Very interesting blog. Alot of blogs I see these d...Very interesting blog. Alot of blogs I see these days don't really provide anything that I'm interested in, but I'm most definately interested in this one. Just thought that I would post and let you know. <a href="https://www.marketing1on1.com/" rel="nofollow">online advertising</a>Rebecca D. McNeelyhttps://www.blogger.com/profile/15846021686101854960noreply@blogger.comtag:blogger.com,1999:blog-12018970.post-20979655915408508802019-08-05T08:44:09.428+00:002019-08-05T08:44:09.428+00:00Good Decision, this make useful for the members. A...Good Decision, this make useful for the members. <a href="https://glanceconsultants.com.au/tax-accountant-burwood/" rel="nofollow">Accountant Burwood</a> | <a href="https://glanceconsultants.com.au/tax-accountant-camberwell/" rel="nofollow">Financial Advisor Camberwell</a><br />Kavi Jayaweerahttps://www.blogger.com/profile/17054890896608441614noreply@blogger.comtag:blogger.com,1999:blog-12018970.post-74095873355286832612019-06-28T04:33:08.434+00:002019-06-28T04:33:08.434+00:00Really nice and informative blog, keep it up buddy...Really nice and informative blog, keep it up buddy…Pathhttps://www.clippingpathquick.com/noreply@blogger.comtag:blogger.com,1999:blog-12018970.post-89640456484569361322012-09-28T13:13:58.740+00:002012-09-28T13:13:58.740+00:00Hi Stuart,
The list is here
http://www.digital-aw...Hi Stuart,<br />The list is here <br />http://www.digital-awards.eu/files/2012/09/dca_winner_2012.pdf<br />This year was even better than last year with some stunning work.<br /><br />SONAE MC - CONTINENTE with Chef Online iPhone & iPad App with EURO RSCG 4D LISBOA was one that caught my eye because it is everything from recipe to online shopping, to celebity chef to dietry control and all the things needed for managing home cooking and entertaining (even down to a clock to monitor how long you have cooked your cake. <br /><br />You can even invite friends while you are cooking the meal. Its an app on a tablet! This is serious communication for the future.<br /><br />How soon will it be before Tesco GIVE you a cooker with all this installed on the cooker using G4 comms. It would mean they can engage the consumer at the point of cooking every time and all the time. By having all the ingredients bought 'by your cooker', the cost of the £350 cooker is so small as to be of no consequnce compared to the sales oppotunity.<br /><br />David Phillipshttps://www.blogger.com/profile/10460585131936991211noreply@blogger.comtag:blogger.com,1999:blog-12018970.post-52406424185357940252012-09-28T12:40:08.487+00:002012-09-28T12:40:08.487+00:00David, do you know when actual case studies of the...David, do you know when actual case studies of the 2012 winners will be available? I contributed a chapter with Ralph Tench to the 2011 Excellence in Online Communications book. There are some interesting winners in 2012 that I'd like to find out more about.Stuart Brucehttp://www.stuartbruce.biznoreply@blogger.comtag:blogger.com,1999:blog-12018970.post-50438375748751162052012-09-13T12:39:04.989+00:002012-09-13T12:39:04.989+00:00One of the largest developments in retail will be ...One of the largest developments in retail will be the use of mobile wallets. A virtual (but very real) wad of money in your pocket that will allow you to purchase virtually and in the "real" world. It will be interesting to see the effects on society when mobile wallets are eventually adopted widescale. Michael Whitehttp://www.mikewhite.co.uknoreply@blogger.comtag:blogger.com,1999:blog-12018970.post-4801090576596109062012-03-17T22:01:56.785+00:002012-03-17T22:01:56.785+00:00Perhaps it would be an idea to examine some of the...Perhaps it would be an idea to examine some of the ideas that are working with the use of semantics.<br />Latent Semantic Indexing is providing us with an opportunity to weight semantic concepts in such a way that they can reflect personal perspectives across a range of measures.<br />For example, does a corpus (including semiotic representations such as picture, Tweet, blog post etc etc) reflect the organisation's view of importance, tone, relevance or any other variable you choose by degree.<br />Is such a judgement the same for the MD, CFO, CMO etc? The answer is unlikely.<br />With such ideas and tools to support them now available, the idea of an organisation is changed.<br /><br />Is the 'managed entity' anything more than a nexus of commonly held semantic values.<br /><br />Your idea that the managed entity and the citizen are interchangeable is almost a given.<br /><br />Who judges what is optimal in my semantic experiments is no longer an issue. Anyone can be the judge and set his own rules.<br /><br />I don't need to add reams of justification but I also need to be able to debate this proposal with a fair chance of winning.David Phillipshttps://www.blogger.com/profile/10460585131936991211noreply@blogger.comtag:blogger.com,1999:blog-12018970.post-27964512021192094892012-03-17T17:32:01.531+00:002012-03-17T17:32:01.531+00:00A good contribution to discussion, David -- it'...A good contribution to discussion, David -- it's interesting that any attempt to define public relations seems to have to involve several pages of further explanation of the definition! I'm not sure about 'public Relations is the discipline that optimises relationships between managed entities and citizens' -- is an individual seen as a managed entity, and who judges what is optimal -- the managed entity, citizens or both?Jon Whitehttp://www.claritycs.netnoreply@blogger.comtag:blogger.com,1999:blog-12018970.post-5648586830218948072011-07-22T10:03:35.143+00:002011-07-22T10:03:35.143+00:00David - as ever, you present an interesting perspe...David - as ever, you present an interesting perspective. Your comparison of number of people in PR against the financial value of the industry; alongside hours worked and salary earned provides some pause for thought. <br /><br />All areas of working in PR tend to rely on putting in hours rather than looking at productivity. I wonder how much of the dominant media relations activity is actually effective. <br /><br />Also, let's add in the fact that entry to PR is increasingly via a graduate qualification. The hourly pay for an agency account exec based on the census data would appear to be around £10 per hour. And, we're told the agency world is pre-dominantly London based. Hard to justify investment in a career in PR to churn out press releases for these returns...Heather Yaxleyhttp://www.greenbanana.wordpress.comnoreply@blogger.comtag:blogger.com,1999:blog-12018970.post-11591073934458612092011-07-19T12:21:20.537+00:002011-07-19T12:21:20.537+00:00Andy, I do point out that "This is an estimat...Andy, I do point out that "This is an estimate combined with an ambiguous statement which could be interpreted..." and I have tried to compare like for like.<br /><br />The interesting thing is that there is such a big difference that it is not unreasonable to believe that PR has very ordinary productivity and certainly can do a lot more to be more effective, productive and profitable.<br /><br />I think the ONS methodologies would be more robust but even so not as accurate as most of us would like.<br /><br />Thank you for the comment... it is very valid.David Phillipshttps://www.blogger.com/profile/10460585131936991211noreply@blogger.comtag:blogger.com,1999:blog-12018970.post-27427441276439198812011-07-18T15:37:12.992+00:002011-07-18T15:37:12.992+00:00I’d be very, very wary of drawing such a sweeping ...I’d be very, very wary of drawing such a sweeping conclusion about an entire sector using such flaky and estimated source data. Even if the data here were considered good, according to Wikipedia, labour productivity should be interpreted very carefully if used as a measure of efficiency. In particular, it reminds us that labour productivity ‘reflects more than just the efficiency or productivity of workers. It is the ratio of output to labour input; and output is influenced by many factors that are outside of workers' influence, including the nature and amount of capital equipment that is available, the introduction of new technologies, and management practices.’Andy M Turnerhttp://www.sixsigma-pr.co.uknoreply@blogger.comtag:blogger.com,1999:blog-12018970.post-42415934502156176022011-07-18T11:27:36.075+00:002011-07-18T11:27:36.075+00:00This is an interesting analysis of the productivit...This is an interesting analysis of the productivity gap in PR - thank you. I have been mystified by the continued glowing reports from the PR sector that seem to be completely at odds with what I have witnessed at the coalface and through colleagues' personal experiences. The old-fashioned PR model with its vertiginous hierarchies, large amounts of bureaucracy, supported by large,predictable retainers is dying a slow death. The business and media worlds that gave life to this model in the first place have moved on significantly and if the agencies want to survive, they need to seriously re-evaluate their operational and commercial models, not only their service lines.ladylaffhttps://www.blogger.com/profile/11196488543393458503noreply@blogger.comtag:blogger.com,1999:blog-12018970.post-41924580923539220532011-06-15T13:21:56.614+00:002011-06-15T13:21:56.614+00:00David, I agree that ROI (the financial calculation...David, I agree that ROI (the financial calculation) can be wooly. My first job as a graduate was to assess capex for ROI and risk in terms of NPV, EVA and ROI, and I rapidly learned the skill of tweaking things as benefited my line manager's needs!<br /><br />Ultimately, historical financial performance is best assessed for a strategic business unit, where overall performance in terms of the balance sheet, P&L and cashflow can be (and is) audited independently.<br /><br />And as you'll know, whilst 20th Century business was built around tangible assets (land, plant and machinery), the 21st Century business is more reliant on intangibles (intellectual property, brand, reputation, social dialogue). And for which traditional accounting analyses are poorly designed.<br /><br />So that's one reason why Kaplan and Norton developed the Balanced Scorecard approach, designed to augment the lagging (financial) indicators of business success, with non-financial leading perspectives designed to betray future financial performance.<br /><br />And that's why I've tried to link the efforts of marketing and PR (indeed all activities that seek to influence stakeholders and ensure reciprocal influence) with these leading perspectives.<br /><br />Intangible assets tend to only have strategic value when they're 'in the mix'. To break one out in isolation for an ROI calculation is next to impossible – just as Urs E Gattiker finds in the link you provide above.<br /><br />I believe that the AMEC/CPRF study will conclude much the same.Philip Sheldrakehttp://www.philipsheldrake.comnoreply@blogger.comtag:blogger.com,1999:blog-12018970.post-62686060642346641792011-06-14T16:12:34.363+00:002011-06-14T16:12:34.363+00:00Oh yes, and Robert Eccles a professor of business ...Oh yes, and Robert Eccles a professor of business administration at the Harvard Business School set out why ROI is not the b all and end all too.<br /><br />http://bit.ly/muqyi7 (PDF).David Phillipshttps://www.blogger.com/profile/10460585131936991211noreply@blogger.comtag:blogger.com,1999:blog-12018970.post-42649105957133344622011-06-14T16:04:09.784+00:002011-06-14T16:04:09.784+00:00HiTim,
I still have a problem with ROI even as it...HiTim,<br /><br />I still have a problem with ROI even as it is used in business.<br />It is not as robust as many believe. Mueller shows this http://bit.ly/mDxuGY, The Register reports it http://bit.ly/iWxsTU, Urs E Gattiker finds it a poor measure in social media applications http://bit.ly/mbNTo4 and there are some issues when dealing with intellectual capital http://bit.ly/kOqdY1.<br /><br />However, if there is a way of measuring ROI in financial terms I will be fascinated and reserve the right to be critical.... as I would :).<br /><br />But, there is a case for also, in our own right to "change every other discipline in business". After all, that is what the concept of ROI did in the first place.<br /><br />But are we brave enough?David Phillipshttps://www.blogger.com/profile/10460585131936991211noreply@blogger.comtag:blogger.com,1999:blog-12018970.post-20087286743123119212011-06-14T15:14:15.340+00:002011-06-14T15:14:15.340+00:00Great post and debate, David and Philip. As we'...Great post and debate, David and Philip. As we've been tackling this via the Council of PR Firms' new measurement committee, I can tell you that we've wrestled with this financial/non-financial dynamic quite a bit. Ultimately we come down on Philip's side of the argument, that ROI is a financial term and financial metric -- and that using/defining it differently for PR than every other business function only undermines our credibility.<br /><br />At the same time, we agree with the essence of David's argument that PR needs to "break out and be bold and assertive" -- and make the case for PR's "value" (including "relationships" as assets of the business) in a way that isn't limited to traditional ROI calculations. We don't believe it's necessary or wise to re-define ROI in order to do that. In short, changing how everyone else in business defines ROI is not a realistic outcome. Instead, we believe that PR should advocate for our "total value" as something that goes beyond ROI, while still using ROI to measure programs and secure budgets in financial terms (but only where ROI is calculable). At the core, this would mean:<br /><br />ROI = ROI<br />ROI = Money In, Money Out<br />Total Value of PR > ROI<br />Total Value of PR = Tangible + Intangible<br />Total Value of PR = Near-Term + Long-Term<br /><br />As identified in Lisbon at #2011, this is one of the key measurement agenda items for the public relations industry. We hope the distinction of "ROI" and "Total Value" can successfully and forcefully make the case for our function without running afoul of business and financial tradition. Much easier to change our industry's language and behavior than to change every other discipline in business.Tim Markleinhttp://www.wcgworld.comnoreply@blogger.comtag:blogger.com,1999:blog-12018970.post-56191877160822740542011-06-14T12:06:17.296+00:002011-06-14T12:06:17.296+00:00Philip, Of course in a sense you are right.
I tak...Philip, Of course in a sense you are right.<br /><br />I take issue with you that "ROI is a financial metric of business success" because I do not see much evidence of business doing retrospective analysis (unless the result was a stunning success). ROI in my experience is used by managers to extract bigger budgets - often no more than a management-speak device.<br /><br />On a much more important point, I think your argument is one that holds PR back more than any other.<br /><br />There is no reason on earth why the PR industry should not develop a raison d'être all of its own.<br /><br />After all, the accountants, lawyers and ad agencies have done it for years - only to discover that boom and bust still exists, clients use their advice and fail and so forth.<br /><br />We, on the other hand have a universal truth. Being bold enough to point out to a CEO that relationships are critical (an historical fact) is not rocket science but we can use science to support our view.<br /><br />If AMEC/CPRF come up with an ROI answer, it will be a fudge - yet another in a long trail of PR fudges.<br /><br />Of course a ton of people want to know the value of a tweet which leads one to believe, I guess, that a load of CEO's want to know the value of company phone calls (or some other silly measure). And no, I don't believe it either. Knowing the cost or the ROI won't make their business any the more successful. There are bigger issues to worry about.<br /><br />PR needs to break out and be bold and assertive. <br /><br />Of course the Influence Scorecard is a measure but it is a measure (among many) of relationships. <br /><br />For my money: No relationships = No business.<br /><br />What is a relationship?<br /><br />What, then, is Public Relations?<br /><br />I have no doubts having done a small bit of research (with Bruno - see above) examining discourse in over a million blog posts.David Phillipshttps://www.blogger.com/profile/10460585131936991211noreply@blogger.comtag:blogger.com,1999:blog-12018970.post-11284250503835447022011-06-14T11:21:44.665+00:002011-06-14T11:21:44.665+00:00David, never a dull post :-)
Whilst our respectiv...David, never a dull post :-)<br /><br />Whilst our respective #amec2011 tweets demonstrate considerable alignment, my main concern with your hypothesis that ROI can be reframed in the PR domain is that the leadership team / board of any organisation might not agree.<br /><br />Arguably, many members of the typical organisation board don't 'get' public relations in its full breadth and depth. It seems to me then that to make PR accountable to the board, indeed, to make it to the table in the first place, the Director with responsibility for PR needs to adopt the language of those he/she seeks to influence, rather than trying to urge them to adopt some redefinition of a central tenet of what it means to be in business; one that every other member of the board has had ingrained since graduating from Business 101.<br /><br />Indeed, such redefinitions may well be interpretted as a sleight of hand, perhaps interpretted as yet another reason why PR has yet to grow up and command a place in negotiating business strategy formulation and execution.<br /><br />ROI is a financial metric of business success. Period. If PR is to feed into metrics of business success, it will be best achieved by bringing new discipline to the mapping of business strategy onto PR strategy and execution, and the selection of a balance of performance metrics as unique as the execution itself, as unique as the strategy, the business objectives, the marketplace and the organisation's vision; rather than appear to be hijacking existing terminology. Or in other words, an Influence Scorecard.Philip Sheldrakehttp://www.philipsheldrake.comnoreply@blogger.comtag:blogger.com,1999:blog-12018970.post-84619410839071298082011-05-05T16:38:46.599+00:002011-05-05T16:38:46.599+00:00Third edition sounds like a must-read to me, David...Third edition sounds like a must-read to me, David!Mediationshttps://www.blogger.com/profile/06563237046873483299noreply@blogger.comtag:blogger.com,1999:blog-12018970.post-13370972955175945162011-04-21T13:43:13.652+00:002011-04-21T13:43:13.652+00:00Hi Anna,
Thank you for your contribution.
I think ...Hi Anna,<br />Thank you for your contribution.<br />I think you may find some of the work in on the subject of media influence is instructive.<br />Without revisiting research going back a few years, I though you may be interested in the breadth and depth of studies in how people read news and understand advertisement.<br /> <br />I have no disagreement with your principle point that the relationship between an article and an advertisement will be associated with different values as between actors from time to time. Equally, the notion of value and values is different as between actors.<br /><br />My point is that this is nothing more than a challenge for the technologist.<br /><br />I challenge you view that there has not been much research. How, when, where and to what effect, newspaper content reception is affective is the subject of huge research as this taste of some work in the area will attest:<br /> <br />Curtis, for example has done considerable work notably in the political field http://goo.gl/sKEjL.<br />Pew has research into how reading habits are changing http://goo.gl/wtl1l.<br />A C Neilsen has a sudy on what parts of papers people read http://goo.gl/Ydelq<br />Guy Consterdine has done a lot of work on advertising for the PPA and other organisations http://www.consterdine.com/reports.asp<br />JISC has a number of research programmes http://www.jisc.ac.uk/<br />There arew eye tracking studies for everything from the iPad http://goo.gl/WBbqG to newspaper advertsiments http://goo.gl/imZ9a<br />and Alan Kennedy's work is interesting too http://goo.gl/tSyIn<br /><br />I could go further but I think you will get the point.David Phillipshttps://www.blogger.com/profile/10460585131936991211noreply@blogger.comtag:blogger.com,1999:blog-12018970.post-33109919412606585122011-04-20T10:18:40.354+00:002011-04-20T10:18:40.354+00:00Hi, the main problem with AVE is that the measure ...Hi, the main problem with AVE is that the measure is not scientific. There are no research which says, how people do read papers (or Internet articles) and how people do read advertisements, what are the differences and similarities. So comparing articles written by journalists with ads has no strong theoretical basis. <br /><br />It has not been even researched. Yes, some American companies (VMS for example) created their own indexes based on AVE and they say it is working. But this is still their research. To say that is correct, the research should be reproduced by independent researchers. <br /><br />The second problem is that the publishing an ad is quite different type of work than media relations works. So how they can be compared in this way? It makes no sense at all.Anna Miotkhttp://www.annamiotk.pl/noreply@blogger.comtag:blogger.com,1999:blog-12018970.post-71788454530086365432011-03-14T17:09:25.382+00:002011-03-14T17:09:25.382+00:00David, thank you very much for this post, with whi...David, thank you very much for this post, with which I agree with as much as I disagree. It was Thomas Pleil (http://thomaspleil.wordpress.com/2011/03/07/schafft-sich-die-pr-selbst-ab/)who made me aware of this post, and while I readily support most of your analysis, I strongly disagree, that it will be academias role to serve the PR paradigm.<br /><br />Academia, or science, by its true nature only seldom answers practical questions. Most often its practice which does so, while science helps to understand, how a problem was solved. <br /><br />A very simple example: There were millions of practitioners using gravity to make things happen before Sir Isaac had his encounter with the aplle and put down the science behind the physics.<br /><br />And so it is with the Internet. Science - and not necessarily PR science - will try to understand and reconstruct, what happens. And as the position of PR science is rather weak, it will be able to contribute only within its reach, unless it comes to terms with its academic foundations. And those are weak, to say the least.<br /><br />Practice however is strong - sometimes. And sometimes it is weakening itself. Here in Germany the PR association has been seriously discussing, whether to not drop the PR thing and put emphasize on Communication Management. I strongly disagree with that, and besides many arguments, I regularly bring forward what I believe to be as much propaganda/rhethorics as PR´s real USP.<br /><br />PR is the only communications discipline which bears it ends in its name - and not the means. It is all about "relations", and that is, where I believe, research should start. Building a new, interdsiciplinary basis for research on societies, organisations, etc. could be academias service, and it would be well advised to do this based on a relational, network approach.<br /><br />Bibliography:<br />Harrison White: Markets from Networks<br />Harrison White: Identity and Control<br /><br />plus all you can read of Niklas Luhmann and Dirk BaeckerSascha Stoltenownoreply@blogger.comtag:blogger.com,1999:blog-12018970.post-47025728022603380732011-03-08T05:30:29.014+00:002011-03-08T05:30:29.014+00:00Democratizing that new technology, however, will b...Democratizing that new technology, however, will be a different matter altogether. Its relevance will depend on who gets to have access, and who gets to control it.MicroSourcinghttp://www.microsourcing.comnoreply@blogger.comtag:blogger.com,1999:blog-12018970.post-72364540906506620182011-02-28T15:43:47.748+00:002011-02-28T15:43:47.748+00:00This claim has implications for writing and speaki...This claim has implications for writing and speaking abilities in multiple media formats. Thanks for rainsing the questions!JAMcArthurhttp://jamcarthur.comnoreply@blogger.com