tag:blogger.com,1999:blog-12018970.post6092261796703308800..comments2024-03-01T13:43:30.234+00:00Comments on LeverWealth: 'Press Relations' is re-bornDavid Phillipshttp://www.blogger.com/profile/10460585131936991211noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-12018970.post-34817081442206819432006-12-14T01:22:00.000+00:002006-12-14T01:22:00.000+00:00David, yes indeed, these are exciting times to be ...David, yes indeed, these are exciting times to be in media and PR. Very challenging times too. The media is now starting to "get it" and is reorganizing. I'm not so sure that the reorganizations will save the old media. Just because they can see what is happening and make changes is no guarantee of success.<br /><br />Remember the PC "revolution" the old guard finally figured things out, made changes but couldn't survive. My definition of a disruptive technology is one in which you can see the train wreck ahead of you, but you can't get off the tracks in time, you can't downsize, reorganise, etc in time. The PC killed so many computer companies, it nearly killed IBM, which had to turn into a services company. <br /><br />The Internet is a media technology - that's where the disruption hits, in the media sector. In Internet 2.0, every company is a media company to a certain degree, every company is on the tracks.TomForemskihttps://www.blogger.com/profile/00047023331999932762noreply@blogger.com