tag:blogger.com,1999:blog-12018970.post114684358835905447..comments2024-03-01T13:43:30.234+00:00Comments on LeverWealth: On-line evaluation - its here nowDavid Phillipshttp://www.blogger.com/profile/10460585131936991211noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-12018970.post-1147005391615767532006-05-07T12:36:00.000+00:002006-05-07T12:36:00.000+00:00I am sure that there is a KDPaine element here.Wha...I am sure that there is a KDPaine element here.<BR/><BR/>What is significant is that there are now metrics. Few people in PR have taken on-line clips seriously and now there will be numbers that are comparable to 'bog standard' print stuff including trend data (which are the most important content).<BR/><BR/>The relevance of the clips is down to accurate set-up and we now do have to take an interest in the 'lonng tail' of mediated and un-mediated coverage. 'Garbage in' is down to poor PR training - most can't even use Google Adanced features.<BR/><BR/>If you want to go further in terms of content analysis then the industry has to get used to the idea of automated inference and neural networks, LSA and fuzzy logic. It is possible and I have many such tools but there is little enthusiasm for it. The Press Agentry people do not want to know what is happeneing - never have. Thud factor is king.<BR/><BR/>Why are GWB and Tony Blair failing so badly... their advisors are thud factor agents. Full of spin and Anna Ford type appointments.<BR/><BR/>What we have here is a capability for the trend data to emerge. That is a good thing and should be encouraged. We also, at long last have measures for on-line content - at long last.David Phillipshttps://www.blogger.com/profile/10460585131936991211noreply@blogger.comtag:blogger.com,1999:blog-12018970.post-1146869596271940342006-05-05T22:53:00.000+00:002006-05-05T22:53:00.000+00:00I don't know... Garbage In, Garbage Out. It looks...I don't know... Garbage In, Garbage Out. It looks a lot like KDPaine's DIY dashboard charts (maybe they're partnering on it?). <BR/><BR/>What I see is simply a charting of self-reported analysis. The only thing you get for the money are pre-formatted charts most of which won't really excite many senior business executives. The clips still need to be manually read, tagged, and sorted, and all the old crap deleted - which with a web-based clipping service is a significant number. I think our industry has a looonnggg way to go before we have something truly useful for the Boardroom.Anonymousnoreply@blogger.com