The Lords’ Select Committee on Digital Skills published a report on the 'unstoppable' digital technological revolution, which suggested that 35 per cent of UK jobs are at risk of being automated over the next two decades.
I start with a warning. There are a lot of services being offered to the PR sector and mostly to the Digital/Social Media area that uses some interesting technologies that are os considerable value to the industry. Many are based on analysis of Big Data, some use Semantic Analysis and some are just fakes. They need to be independently authenticated. A task for the PR institutions such as PRCA, CIPR, PRSA, AMEC etc.