Deep Mind is the 13th single by the Japanese band Buono and it is also the name of a Google subsidiary based in London using techniques from machine learning and systems neuroscience to build powerful general‑purpose learning algorithms.
Two years ago, IBM demonstrated a computer chip that was inspired by the function, low power, and compact volume of the brain. These chips provide the building blocks for computers that can emulate and extend the brain’s ability to respond to biological sensors and analyse vast amounts of data from many sources at once.
However, these chips require a very different kind of programming model from the one used in computers today – which is still derived from FORTRAN, a programming language developed in the 1950s for ENIAC, the first electronic general-purpose computer - the software is on its way.
DeepMind co-founder Mustafa Suleyman gave a rare insight into the work he and his team are doing within Google during a machine learning conference in London in 2015. He leads research at the company.
'The systems we design are inherently general. This means that the very same system should be able to operate across a wide range of tasks.'
'AI has largely been about pre-programming tools for specific tasks: in these kinds of systems, the intelligence of the system lies mostly in the smart human who programmed all of the intelligence into the smart system and subsequently these are of course rigid and brittle and don’t really handle novelty very well or adapt to new settings and our fundamentally very limited as a result.'
Automation is already at work in helping practitioners. What is not well established is the nature and benefit of these developments in day to day PR work.
These considerations are important for the PR sector and if it were to take them further could be a significant exemplar for the UK government's initiative, the: ‘Digital Transformation Plan’, 2015. It is an initiative that will set out the actions the government will take to support the adoption of digital technologies across the UK economy including, one hopes, Public Relations.