Monday, February 11, 2013

Advertising industry is fading away - survey

Among people who have an interest in Adversing and PR, Google data is showing the stark reality. Against all searches for social media, adversing and PR, interest in social media is up 543% over the last five years. The once dominant newspaper and advertising sectors are in serious and progressive decline but the data does not suggest that the malaise can all be put at the door of social media. The decline in interest is much more marked than the rise of Social Media interest. These data show that the new kid on the block has had a very big influence. Not that we didn't know this before but confirmation from Google Trends show just how much the communication industries have to change. PR has done well not to follow the Advertising industry by so much and the results in different sectors of the economy vary but there are lessons here for us all.