technical, how a computer can learn to reflect information from the perspective of a human being. This is part of PR being transparent and doing replicable research and offering such capabilities as part of daily relationship management.
Every sentence has:
- the subject (I)
- the predicate and (love)
- the object (Lucy)
- To what extent (lets say, on a sliding scale of +5 to -5) are citations ( articles, posts, Tweets, comments etc), relevant to the organisation (CEO, CFO, industry sector, competitor - there are lots of such perspectives).
- To what extent (on a sliding scale) and from the very focused perspective of the CEO (or perhaps CMO, CFO, HR, Vendors, Customers, competitors etc) is this citation positive, neutral or adverse.
- To what extent (on a sliding scale) is this citation relative to an audience bias (for example the bias of a Londoner, resident of the South West or Wales).
Landauer, T. & S. Dumais; (1997) A solution to Plato’s problem: the Latent Semantic Analysis theory for acquisition, induction and representation of knowledge. Psychological review. 104(2),