We have moved past the time when a PR practitioner could imagine that he or she has delivered anything of worth if it is not available online. Getting some sense as its effect, even effectiveness may mean using any number of services.
Of course there are a host of tools out there which can be used but it may be very useful to have a quick look at the range of different tools and approaches that can be used.
Now, this is not a game about 'evaluating PR' - whatever that may mean. This is not about outputs and outcomes. It is all about how internet technologies, aided by people, have represented the activities of an organisation in a range of ways. Its more complicated than traditional PR evaluation which has been stuck in the mud of counting column inches for far too long.
Perhaps the first task is to look at some of the tools available. The broaden the mind.
A close examination may offer an insight into the ones that will shed light and the ones that will shed confusion.
So many claims and so little transparency is not helpful.
The next thing to do is to determined what each service offers. What, information, for example is provided and what is its value to a communications expert.
Perhaps then, it would be time to see if we can offer insights to the practitioner in order to aid decision making about activities with measurable outcomes.
The list I offer is gleaned from bookmarks created over the years (so some links may not work). They are about tools that can offer a wide range of data .
Here, then, is the first column of your spread sheet!
- 20 free, awesome social media monitoring tools
- 27 Twitter Tools To Help You Find And Manage Followers
- 6 Websites to Track A Website’s Traffic
- A Wiki of Social Media Monitoring Solutions
- Advanced Google Alerts Buzz Management :: Monitor Blogs, Social Media & Online Reputation :: AlertRank
- blekko | slashtag search
- Blogging software for the business world | Compendium Blogware
- Bsg.co.uk - Bsg
- Conducting A Social Media Audit
- CrowdControlHQ: Overview | LinkedIn
- Demographics Prediction: Audience Intelligence: adCenter Labs
- DoubleClick Ad Planner by Google
- Find Out Your First Follower, First Tweet and Other Twitter Firsts
- Google for Advertisers - Home
- Google Insights for Search
- Google Realtime Search
- Google Trends
- Hellotxt - Read. Update. Organize.
- Here is the Youtube presentation from #sascon - jamescrawford's posterous
- Home | Quantcast
- How To Backup Your Twitter Archive
- How to use automated tweets on Twitter to efficiently market your business | The Efficiency Coach
- Occam's Razor by Avinash Kaushik - Web Analytics Blog
- Open Site Explorer Link Analysis
- Opinion research
- Ping.fm / Update all of your social networks at once!
- PRFilter™ - finding stories for you
- publicasity.co.uk | WooRank
- Quarkbase metrix
- SAS | Business Analytics and Business Intelligence Software
- SEOmoz | Website Analytics vs. Competitive Intelligence Metrics
- Sign in to Yahoo!
- Site Explorer - Search Results
- so this is mass communication?
- Social media gets blame for PR disasters | Sherrilynne Starkie
- Social Media Monitoring Tools Evaluation
- StatusNet | Open Source microblogging service
- TagCrowd - make your own tag cloud from any text
- Ten great web apps for marketers | Econsultancy
- The influence of Twitter and your Twitter influence - Airfoil Public Relations
- Tickery - Explore Twitter with FluidDB
- Top 20 social media monitoring vendors for business
- Top 5 Search Engines from May 09 to Jun 10 | StatCounter Global Stats
- Top 5 real time search engines
- TouchGraph | Products: Navigator
- Viral, Social, Sentiment, Mobile: 4 Cool Web Analytics Tools | Occam's Razor by Avinash Kaushik
- Website Grader - SEO Tool - Report For www.laithwaites.co.uk
- website traffic spy
- Welcome » PostRank
- WHOIS Lookup and Domain Name Search | DomainTools.com
- WhoLinksToMe: Reputation Management Reimagined
- Wikipedia Search Engine WikiSeek Launches
- WooRank | Website analysis tool
- Your Checklist of Public Relations Measurement Checklists - The Measurement Standard: Blog Edition
Oh, yes and here are some old pages I produced four years ago: