Old Spice Sales Double With YouTube Campaign
“Old Spice Body Wash sales jumped 27% in the six months to July 2010, 55% in the latter three months and 107% in July, according to research firm Nielsen Co,” reported Emily Glazer, of Dow Jones Newswires. (http://goo.gl/oKDuK).
Lauren Fisher writes in The Next Web that ‘Sony have proved the power of Twitter with a fairly covert social media campaign that incentivised people to purchase their products and it worked. They reported an increase in Sony Vaio sales from Twitter in that period of $1.5 million. This is a pretty impressive figure and also puts into action this new way of buying – social commerce,’ (http://goo.gl/GD5B).
For Asos, a Facebook campaign achieved s 2.6% increase in ASOS Denim sales and a significant increase in the number of weekly new fan sign-ups during the 2-week campaign period, (http://goo.gl/6K2XI).
Domino's credits Facebook and Foursquare promotions for lifting online sales by 61 percent in the U.K. and Ireland during the first half of this year compared to the same period in 2009. The international pizza chain also announced on Monday that web-based sales now account for 33 percent of its revenue, compared to 26 percent in 2009.
Shoppers using the Wet Seal mobile phone tool are 40% more likely to buy something, and buyers spend 20% more. "Shop with friends" users become buyers at 2.5 times Wet Seal's average conversion rate online.
The iPhone app generates about 5% of Wet Seal's overall Web traffic, and the app has been downloaded more than 65,000 times. Girls look at about 500,000 outfits a week with their iPhones -- traffic that spiked to about 750,000 a week the two weeks before back-to-school.
Facebook has become one of the largest marketing bases for store traffic, thanks to coupons and campaigns, and one of the biggest drivers of traffic to WetSeal.com
Dell’s big announcement that they tracked $3 million in sales through their Twitter account came over a year ago in June 2009. What we are seeing now though, is a shift in user behaviour that shows we’re now more likely to purchase through social media. http://goo.gl/QANW
Curtis Kimball, the man behind the enormously popular Creme Brulee Cart in San Francisco, has quickly amassed over 12,000 Twitter followers in a little over a year. He knows that most of his business comes from people who follow him on Twitter because Twitter is the only way you can find the cart’s location for the day, says Kimball, a former construction worker turned creme brulee expert. “It gives people a valid reason to follow me,” he says. http://goo.gl/FUoZ
Last October, Dentist Dr. Vaksman signed up for a Groupon deal in San Francisco, and received 320 new patients because of the deal, which was for a patient exam and x-ray. The Vaksmans say that the deal propelled the five month old business in the right direction and boosted its patient base significantly.
Examples include Delta Airlines which introduced a flight booking option through their Facebook page.
Gap recently ran an offer with Groupon that offered users the chance to purchase a $50 giftcard at $25. This earned them $11 million in revenue.
Every Tuesday, Joie De Vivre’s Twitter account will Tweet an exclusive deal to its nearly 10,000 followers. Followers have only hours to book the steeply discounted room rate. For example, this past Tuesday, it offered $79 rooms at the group’s Galleria Park Hotel in San Francisco in November and December. The company also operates similar deals for its 5,000-plus Facebook fans on Fridays.
In less than a year, Joie De Vivre has booked over 1,000 room nights through these types of deals—rooms that otherwise would have stayed empty.
While direct mail is currently the top avenue for businesses, online channels are expected to surpass it within the next 12 months, according to TMCnet. Social media is the top emerging platform for many B2B firms, with 88 percent maintaining a social media presence. Professional sites, such as LinkedIn, are the most popular, followed by microblogs, including Twitter.
TMCnet quotes the DMA as saying, "these results clearly underscore the recognition that marketers see the need to experiment with new marketing channels which offer the opportunity to break through the marketing clutter with more personal and engaging messaging."