The initial comments was:
The challenge of identifying the authority of a blog was raised yesterday at econsultancy’s Online PR roundtable.
Technorati recently changed its blog authority ranking to reflect the real time potency of a blog rather than influence over time. Consequently only very high profile blogs are being rated.
The number of inbound links combined with Google PageRank was proposed as a solution at yesterday’s roundtable.
And then there are a lot of differnet methodologies.
Typical of the PR industry, come up with black art reaction and ignore the research - soooo professional. The research work presented by Bruno Amaral this July (bledcom.com) is based on blog discourse. It shows the proof of concept in analysis of (blog) discourse for the creation and development of relationships (oh, and for those who want to know buying and selling is part of a relationship for lots of people as well). What, it seems, this debate might be about is the extent to which there are common tokens identified and expressed with mutual understanding as to the values that are attributed to them by actors which will ensure relationships are created, re-enforced and extended. One way of doing this is to use semantic analysis to identify commonly held and agreed values (which is what Bruno did). This may provide the same answer as a mash up of inlinks, page rank, alexa traffic figures, bloglines citations, number of readers/subscribers, words published per day, number of comments etc. The one thing we do know is that one approach is definitely built of sound science and three years of solid, peer reviewed, research and the other may not be. If one was betting the survival growth and profitability of your company on the methods used, there might be a reason for choosing one methodology over another.My principle beef is that there is a lot of good research about that the PR industry ignores. A lot of research is conducted in the universities, is converted to dry academic papers and some long and boring books that a few undergraduates and even smaller proportion of PR Masters students have to read.
Three more scientists have resigned from the UK drug advisory body after the home secretary sacked of its chief advisor, Professor David Nutt, for disagreeing with government policy on marijuana.