Friday, November 13, 2009

A New Monitoring Tool - Real Time

Greg Cohn is the Director Strategy & Business Development at Yahoo! Today, he is making a big thing about Real Time Web and I am delighted.

The reason I am thrilled is that a company I am associated with, Klea Global, has launched a Real Time Monitoring service called NextMention. The basic service is free... as you would expect and a raft of commercial services are due out soon.

What is does is simple. It monitors everything. News, Blogs, Twitter, social networks, web sites, Google's Sidewiki and lots more and if your organisation or issue is mentioned it alerts you. The alert can be by instant messenger or email and for paid for services by SMS, Skype and lots of other communications channels and platforms.

For PR, monitoring clients 360 degrees of internet content is a big deal. You will be surprised at how much there is.