Its hard to believe. In the name of transparency the Institute had no media statement on its website at time of writing. Its CIPR in the news page made no mention either.
But, we are told by PRW that:
The executive board met last week and agreed a programme of immediate cost savings, along with a three-year strategy that focuses on the needs of the CIPR membership and the profession.
‘Our cash flow position remains positive, and we are committed to turn round the finances in the next year,' said CIPR President Kevin Taylor.
‘We believe our new base at Russell Square, with its improved training, conference and office facilities, will help in that turnaround. Services to our members will remain our priority.'
This is no time for long term members like me to rock the boat but we can make constructive criticisms that may help the Institute develop a three year strategy that is more in keeping with the needs of the public relations profession than has been evident in recent years.
Ethics, modern communication education, dramatically enhanced and modern management theory are desperately needed as bedrock career skills.
But, above all, there is a need for a complete overhaul of PR education and research.
These are changing times.
If education and research are in need of a complete overhaul, and that's debatable, then the CIPr are certainly NOT the people to do it.
ReplyDeleteHi David
ReplyDeleteWe appreciate your comments. We are currently working on a three-year plan, and will keep members informed with regards to progress.
Also, in the interests of transparency, the statement by CIPR President Kevin Taylor about the Institute’s projected financial outturn for 2009 was published in the News and Media section of the CIPR website last week with a link from the home page - http://www.cipr.co.uk/News/speeches/20091028-finance.html
Nina Croad ACIPR
CIPR PR & Marketing Manager
Hi David
ReplyDeleteWe appreciate your comments. We are currently working on a three-year plan, and will keep members informed with regards to progress.
Also, in the interests of transparency, the statement by CIPR President Kevin Taylor about the Institute's projected financial outturn for 2009 was published in the News and Media section of the CIPR website last week with a link from the homepage - http://www.cipr.co.uk/News/speeches/20091028-finance.html
Nina Croad ACIPR
CIPR PR & Marketing Manager
Nina, My apologies. The statement was 'below the line'for my browser.
ReplyDeleteDerek I am not a little distressed to imagine that there is not a lot to be done on PR research and teaching.
Employing a practitioner with good digital auditing and landscaping skills is hard. From PR undergraduate courses its even harder. So these folk cannot even begin to imagine that they can do Online PR. The don't get into the starting gate.
Identifying PR research into the drivers affecting online corporate reputation and relationships is like finding hens teeth. Do we have anyone with grounded evidence who can debate with Paul Argenti?
Examining Masters courses/disertaions shows that lots of them just ignore the internet completely.
CIPR recognition of such courses and research is silly and equally universities that are too weak to walk away being recognised because its not robust just shows the mutual weakness of both parties.
And then there is the vexed question of training... Should the Institute run courses or should it facilitate best practice?
I submit that there is a lot to be done.