Brian Solis blog is worth following and I try to.
I skimmed a post this week and this sentence caught my eye:
Tactics are nothing, Strategy is everything: No talk would be complete without quoting Sun Tzu: “Strategy without tactics is the slowest route to victory. Tactics without strategy are the noise before the defeat.”
It's that silly conversation that comes my way all to often:
"The client wants.....
'A viral....'A Facebook ....'A blog ....'In Twitter....
Absolutely NO! NEVER! EVER!
The client must have Strategy.
Thank you Brian and your guest contributor Dr. Mark Drapeau.
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