Sunday, September 06, 2009

Tactics v Strategy

Sometimes in this hurried world you nearly miss a gem.

Brian Solis blog is worth following and I try to.

I skimmed a post this week and this sentence caught my eye:

Tactics are nothing, Strategy is everything: No talk would be complete without quoting Sun Tzu: “Strategy without tactics is the slowest route to victory. Tactics without strategy are the noise before the defeat.”

It's that silly conversation that comes my way all to often:

"The client wants.....

'A viral....
'A Facebook ....
'A blog ....
'In Twitter....



Absolutely NO! NEVER! EVER!

The client must have Strategy.

Thank you Brian and your guest contributor Dr. Mark Drapeau.