Her comments on Search Engine Optimisation are valuable:
"SEO is as much about how you present the words as the words themselves. Make sure the reporter hasn't saved important information until the end of the story - tell your reader everything in the first paragraph. Yes, you are 'ruining' the surprise, but that's exactly what you want to do."As semantics become more critical in serach, this is great advice.
Both Google and Bing are fed up with SEO gaming and are relying more on semantics for presenting content.
Here is what Bing's Mark Johnson has to say about it:
If you want to see the semantic concepts on a web page, you can play with one of Girish's tools by just adding a url to the box here and it will show them
Thinking "revealed all" is perhaps over-egging what follows ;-)but, thanks for the link anyway. I believe there's a further part to be published in this journalism.co.uk series coming up.
ReplyDeleteSarah, Thank you for your comment. Perhaps over egging it but having played with Latent Semantic Analsyis a lot over recent years, it is great to see a view that puts, essentially, good writing about good content at the heart of SEO.
ReplyDeleteThe mechanics in SEO will eventually have to put their spanners down because content is actually more important.