This is not just for the publishers but for PR people. If you want your story to really caatch hold, it need the promotion power of Google News.
This video helps a lot
This Guardian articlee is very useful too.
Why would Google release this information now? Would it be to do with the moves by lots of publishers to charge for online content?
For newspapers, the video feels a bit like "this is what we would like you to do so we can copy your content better".
ReplyDeleteGoogle news tends to save the reader a whole new pageview and that pageview is important to keep online newspapers afloat. I do not have an answer but I feel newspapers are being left out of the added value loop.
Lol...
ReplyDeleteCan one just imagine it: 'Google sets the agenda!' lol.
Of course Google is going to be much more pro active as more publications experiment with content pay walls.
But we are looking at value here and so can see how Sarah Hartley contributes to the value of her content as she did in the above post.
Peter Cochrane last week made the point at a PRCA how valuable his content is and how quickly the value vanishes if he is not always on and active.
Indeed that has been my experience too so I suspect that the selection process used by Google will be of less significance that broad constant and consistent visibility across digital media.