Wednesday, August 19, 2009

Public Relations - define

For one minute, I would like all those people who do not believe that PR is about relationship management to suspend belief.

For some time I have been thinking about the role of the practitioner in a bank.

It re-defines Public Relations.

I suppose the role of the PR Manager (Public Affairs Chief, Top wogga with some similar title but responsible for PR, CSR, IR, and other acronyms that really mean Public Relations) is now forever changed.

This person really only has one role.

It is to be able to assure the executive, main Board and the regulators (all organisations bend a knee to one or more regulator)that the relationship in any proposed or actual transaction between actors who can affect the long term productivity of the organisation, is robust enough to survive the transaction.

It is really quite simple.

It is probably too rich for CIPR, PRCA and other such organisations.

It will be usurped by Charles Handy and the management guruship.

It is as good for all types of PR from press relations to so called social media relations and sponsorship of the local soccer club.

I just do not know why it has taken me so long to get it!