Tuesday, February 12, 2008

Here comes Everybody Part 2

I have a review copy of the new book by Clay Shirky 2008 Here Comes Everybody Penguin.

The subtitle is "The Power of Organizing without Organizations"

It is an idea that I contest.

A long time ago, last century, Mark Adams, Prof Anne Gregory, Infonic’s Roy Lipski, Alison Clark and some others worked on the key drivers that would be delivered by the Internet (CIPR/PRCA Interet Commission). There were three: Transparency, Porosity & Agency. They are proved right.

Organisations now have all three. There is greater transparency between actors inside organisation. Past departmental silos are dismembered, corporate hierarchies are an ever moving feast and the distinction between an employee and consultant, supplier and manufacturer not to mention factory owner and factory user are a nicety. The boundaries of organisations are crumbling and ubiquitous interactive communication has been the lubricant for this process.

This gave rise to a concept I call the relationship cloud. Transparent values (ethos + tangible and intangible assets) are exercised with transparent responsiveness and the internet facilitates employee relationship clouds with the networked relationship empowered online and offline actors.

There are no organisations any more. The transition is too far gone to make such assumptions.

All we have is the remnants of the 20th century pretending that Toyota is a company, the Prime Minister is Presidential and the shop is the home of retailing. We still use the names and the images but the reality is that the transition is too far gone to plan ahead on such assumptions.

We are already at the point where there is 'Power of Organizing without Organizations' is in daily practice even among the organisations but we all hasten not to recognise it. It is too far out of the comfort zone of all too many?

Next... page 19

Where are the values?