Tuesday, October 16, 2007

Turning a communication channel into a movement

Bloggers unite to tell world how to clean up environment

Organizers of the Oct. 15 U.N.-backed “Blog Action Day” said about 15,800 sites had signed up and were offering ideas to millions of people via blogs, or online diaries, ranging from planting more trees to how to recycle plastics.

“Our aim is to get everyone talking towards a better future,” according to www.blogactionday.com.

Says Canada's National Post.

The interest in environmental matters has a resonance (a set of values) with a wide audience that seems to want to crusade.

This seems to be another example of the effect of working with the grain of people's values.