Wednesday, May 16, 2007

Olympics in the near field

Near field technologies and social media have a potential to be both part of the security system for the London Olympics in 2012 and a key part of the public relations activity for the Games.
While there are squabbles over who gets what contract, PR agencies are exploring how the same near field technologies can be used to optimise sponsorship and develop new channels for reaching one of the most savvy audiences in the world who will attend the Olympics.

Near field communication, which can be as simple as a Bluetooth add-on to downloaded value added widgets to most mobile phones can be activated at any pinch point such as turnstiles and Underground ticket terminals.

This will be a really nice way to add value to the Olympic experience. Or it could be more marketing bling, spin or hype - depending on where companies think they can get the best ROI or loose most of their reputation.