Monday, April 02, 2007

Round up of news snippets.

This is a busy week for online PR news

Google is now mobile.

Half of Internet users in the UK shop on-line.

"You're looking at a 30-second ad, not a four-minute pod," said Mike Ripka of Millward Brown. "You'll sit around for 30 seconds, so you're highly engaged with the advertising." Audiences are less likely to get up during those 30 seconds than during TV ad pods.

Now you can use someone else's delivery system software to deliver goods if you are a local shop wanting to deliver locally.

At Bournemouth we teach online risk analysis as part of every campaign - good job too. Its really easy to have you TV commercials hi-jacked.