Thursday, April 05, 2007

Managing the risk of technology

The graphic below comes from a post by John Milan in Read/Write web and is very germaine to PR practice. We are not going to stop Internet Transparency or porosity. We have to manage it.

If you look at the image, it offers the means by which the senior practitioner can manage lack of IT knowledge and responsibility or innovation.

Using the techniques of Risk Management, Organisations can asses thier level of risk along both axis (1-5) and can then look ate what can be done to mitigate the risk and test the assumptions again.

Sophisticated applications of these types of approach offer a good idea of ROI for managing risk (and opportunities).

Nice graphic!